StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Estee Lauder Companies Development Strategy - Statistics Project Example

Cite this document
Summary
This paper 'Estee Lauder Companies Development Strategy' tells us that Estee Lauder Companies was founded in 1946 by Estee Lauder together with her husband, Joseph Lauder. When it was formed, it had four products, that is, Creme Pack, Skin Lotion, Cleansing Oil, and Super Rich All Purpose Creme…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Estee Lauder Companies Development Strategy
Read Text Preview

Extract of sample "Estee Lauder Companies Development Strategy"

This acquisition has been a success for Estee Lauder, which has an average growth of 23.30% (Market Equities). It invests in sustainable packaging and customer-driven market strategies, for example creating differentiated brands that serve all its targets, for its value proposition (GCI Magazine 2014).

For the year that ended 30 June 2014, Estee Lauder Companies registered growth in net sales from $ 10.18 billion to $10.97 billion (News & Events). This shows that the sales grew by 8% from the previous year. This growth was attributed to the high sales in Skin Care, Makeup and Fragrance products. The Skin Care sales rose from $ 4465.3 million in 2013 to $ 4769.8 million in 2014. Makeup sales totaled $4210.2 million from $3876.9 million. Fragrance products registered sales of $ 1425.0 million from the previous $1310.8 million.

The sales in Makeup products (9%) were due to the differentiated strategy of branding. Gains in Skin Care (7%) were as a result of recent launches of "Micro Essence Skin Activating Treatment Lotion" and "Advanced Night Repair Synchronized Recovery Complex 2" (News). Sales in Fragrance (9%) were attributed to Jo Malone and Tom Ford.

For the fiscal year ending 30 June 2014, Estee Lauder Companies' sales in America grew by 6% from $ 4302.9 million in 2013 to $ 4572.3 million. This growth was due to the introduction of heritage and designer fragrance brands and also makeup and luxury brands.

The greatest growth was registered in Europe, the Middle East, and the Africa region at 11%. The sales rose from $ 3758.7 million to $ 4163.7 million. These sales were a result of emerging markets in Central Europe and Turkey.

Sales in Asia and the Pacific region grew by 5% from $ 2121.6 to $ 2232.7 million (News and Events, 2014). The growth through small was due to accelerated retailer orders.

The Companies' products are sold in over 150 countries with the US taking up the largest percentage at 42%.  Sales in Europe accounted for 33% of the total sales, which were $ 10968.8 million. (The Estee Lauder Companies Inc). Estee Lauder Companies has limited distribution channels that complement the images for its brands. The products are sold in specialty retailer stores, upscale perfumeries, 690 single-brand stores operated by the company, salons, massage parlors, online, and in 130 multi-brand stores. These channels also include stores in cruise ships, pharmacies, and duty-free shops in cities and airports (Howerton, 2002, p.9). There is also a line of freestanding retail stores for Origins, M.A.C, and Aveda products.

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(Estee Lauder Companies - Development Strategy, Financial Results, Fac Statistics Project, n.d.)
Estee Lauder Companies - Development Strategy, Financial Results, Fac Statistics Project. https://studentshare.org/business/1848859-estee-lauder-companies-overview-and-strategies
(Estee Lauder Companies - Development Strategy, Financial Results, Fac Statistics Project)
Estee Lauder Companies - Development Strategy, Financial Results, Fac Statistics Project. https://studentshare.org/business/1848859-estee-lauder-companies-overview-and-strategies.
“Estee Lauder Companies - Development Strategy, Financial Results, Fac Statistics Project”. https://studentshare.org/business/1848859-estee-lauder-companies-overview-and-strategies.
  • Cited: 0 times

CHECK THESE SAMPLES OF Estee Lauder Companies Development Strategy

The Estee Lauder Group

At present, it has many brands under its corporate authority (estee lauder companies, 2011).... At present, it has many brands under its corporate authority (estee lauder companies, 2011).... She had developed skin care solution and fragrance or scents that were accepted globally and gradually became famous (estee lauder companies, 2011).... From 2004, they had introduced several brands and have sold them through alternative distribution channels (estee lauder companies, 2011)....
15 Pages (3750 words) Essay

International Business Marketing: Estee Lauder

In the paper 'International Business Marketing: estee lauder' the author discusses a US-based company and the fourth world leader in the cosmetics industry.... The author states that economic growth is a driving force in the expansion of the international econ¬omy and the growth of global marketing for estee lauder.... First, economic growth has created market opportunities for estee lauder that provides a major incentive for the company to expand globally....
4 Pages (1000 words) Assignment

Contemporary Strategic Issues Assessment of the Cosmetic Industry - LOreal

The one market in this section that shows promise are China and most of the high profile players are entering this new market, such as Este lauder and P&G, with retailers including Sephora and Sa Sa, and direct sellers Avon, Alticor, Mary Kay and New Skin (GCI, 2006).... In today's world beauty products are no longer a luxury but an essential part of the modern lifestyle....
17 Pages (4250 words) Essay

Industry Analysis of the Cosmetics Industry

estee lauder and Revlon came in being just after the Second World War.... Currently, the main players in the cosmetics game are estee lauder, Elizabeth Arden, Mac Cosmetics, Mary Kay Cosmetics, Avon, Clinique, L'Oreal, Bobbi Brown cosmetics, Victoria Jackson cosmetics everybody's getting into the scenario with their lines and inventions but controlled by the price factor.... The study "Industry Analysis of the Cosmetics Industry" presents a critical multifaceted analysis of cosmetic industry development....
8 Pages (2000 words) Case Study

A Comparison Of Clinique Marketing Strategy

This is in the article "A Comparison Of Clinique Marketing strategy".... But with businesses expansion taking place in order to reach global markets, the simplicity of Clinique's marketing strategy might not have the same effect in countries other than UK and USA.... Purpose of StudyChina is the market of the future, and successful companies expanding their bases throughout the world see China as a necessary market.... What are the differences in the way Clinique reaches domestic customers and customers in other cultures Will the 1-2-3 plan work in China What barriers must be faced Two recent articles included Clinique in a list of cosmetic companies accused of using harmful chemicals in their products in China (China Monitoring 2006; Overseas companies 2006)....
4 Pages (1000 words) Case Study

Beauty Products Industry

One of the fastest-growing areas in the beauty business remains to be cosmeceuticals; these products cannot be defined as cosmetics but they are not formulated or regulated as OTC/drug products, originally introduced as prestige skincare products they have increasingly crossed over into other areas like hair care, makeup and the development of other multifunctional products....
10 Pages (2500 words) Admission/Application Essay

Prerequisites for Success of Este Lauder

This project tries to find a marketing strategy for an anti-wrinkle eye cream produced by the company Estée Lauder.... It makes an analysis of the market trends for the cosmetic industry and develops a strategy using the Five Forces Business strategy developed by Michael E.... This paper 'Prerequisites for Success of Estée lauder' discusses the breakthrough success of the cosmetic giant present in over 130 countries with 19 premium brands due to effective cost structure combined with superior inventory management, right solutions in advertising and investments....
12 Pages (3000 words) Research Proposal

Strategies Estee Lauders in China

The paper "Strategies estee lauder's in China" presents that China is one of the fastest-growing developing nations in terms of international business.... The luxury cosmetic brand market players in China are Origins, Chanel, Lancôme, Paris, Kiehl's, estee lauder, Dior, Swissweda, Lancaster, Elizabeth Arden (estee lauder, 2015).... The Chinese luxury brand market would be analyzed by focusing on the distribution channel strategies implemented by estee lauder....
10 Pages (2500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us