StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Impact of the Internet on the field of Advertising - Annotated Bibliography Example

Cite this document
Summary
This article does this by evaluating channel mediator functions that can be carried out in the internet, proposing categorization schemes that elucidate the prospective impact of…
Download free paper File format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
The Impact of the Internet on the field of Advertising
Read Text Preview

Extract of sample "The Impact of the Internet on the field of Advertising"

Annotated Bibliography: The Impact of the Internet on the field of Advertising Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997). Exploring the implications of the internet for consumer Marketing. Journal of the Academy of Marketing Science, 25(4), 329-346. This article provides a structure for comprehending probable effects on advertising to customers. This article does this by evaluating channel mediator functions that can be carried out in the internet, proposing categorization schemes that elucidate the prospective impact of the internet across different services and products, placing the internet beside conservative selling channels, and keying out similarities and variations that are present between them.

This article ends with a string of questions structured to arouse the development of the stratagem and theory in the framework of internet-based advertising. Postman, N. (1993). Technopoly: The surrender of Culture to Technology (1st ed.). Vintage. In this book, the author, Neil Postman, tries to unveil the effects of technology on existent American culture. He tries to show how technology has transformed America since its advent. This book tries to show how the internet has had adverse effects on the American culture.

The author proposes people can be improved from the dangers of the internet by bettering them through getting back to the basics in the schools. Hamill, J. (1997). The internet and international marketing. International Mmarketing Review, 14(5), 300-323. This article evaluates the effects of adopting the internet in international marketing. It argues that the rapid commercialization of the internet has assisted a lot in international marketing and research. This article attempts to show that the internet provides a significantly different environment for international marketing through advertising.

It gives insights on the effect of the internet on international marketing giving reference to multinational corporations. Paul, P. (1996). Marketing on the Internet. Denver, Colorado: MCB UP ltd. This article analyzes the effects of the internet on the marketing facets of the contemporary businesses. It attempts to review the future of business environment and how businesses can use the limitless potential to their benefits. This article tries to show the many advantages and disadvantages of the use of the internet in marketing and advertising in organizations. Bakos, Y., & Brynjolfsson, E. (2000). Bundling and competition on the Internet.

Marketing Science Winter, 19(1), 63-82. This article tries to portray that clustering can generate “economies of aggregation” for data items if their marginal overheads are low, even in the dearth of economies of scale. This article shows that the internet has considerably lessened the marginal cost of making and disseminating digital information. This article extends the Bakos-Brynjolfsson bundling model to options with numerous distinct competitions. It identifies that the internet provides a competitive advantage to organizations that are large bundlers by lowering their costs of advertising and disseminating information.

Prasad, K. V., Ramamurthy, K., & Naidu, G. M. (2001). The Influence of Internet Marketing Integration on Marketing Competences and Export Performance. Journal of International Marketing, 9(4), 82-110. This article provides a theoretical framework that links advertising competences, export performance and market orientation and examines the role of the internet in these associations. It takes reference from 381exporting multinational corporations where it shows that integrating internet technology into marketing operations in an organization (compared to its competitor’s) has positive impacts on their export performance. Ford, J. S.

, Rutherford, R. C., & Yavas, A. (2005). Effects of the Internet on Marketing Residential Real Estate. Journal of Housing Economics, 14(2), 92-108. This article analyzes how naming holdings on the internet compared to putting the same assets in a traditional listing service impacts the advertising price and time of the holdings. This article involves a research done on a sample of nearly 48, 200 residential transactions which revealed that properties listed and advertised in the internet consumes long period to sell and sell at elevated prices than those listed and advertised in the traditional listing services.

Avlonitis, G. J., & Karayanni, D. A. (2000). The Impact of Unternet Use on Business-to-business Marketing: Examples from Amerian and European Countries. Industrial Marketing Management, 29(5), 441-459. This article documents the role played by the internet in organizations to organizations advertising and marketing and tries to key out market-oriented product management operations that are impacted by employment of the internet. This article uses a sample of 131 industrial organizations where it was established that there was a positive influence of the internet on market-oriented product administration and sales management activities, sales efficiency and performance.

Lagrosen, S. (2005). Effects of the Internet on the marketing communication of service companies. Journal of Services Marketing, 19(2), 63-69. This article attempts to examine how organizations use the internet in their marketing communication and the implications of the use of the use of the internet on the marketing communication channels. It engrosses a research that involves 19 service firms in Sweden where it is established that the internet has vast effects on service companies’ marketing communication especially advertising.

Trusov, M., Bucklin, T. E., & Pauwels, K. H. (2008). Effects of Word-of-mouth Versus Traditional Marketing: Findings from an InternetSocial Networking Site. Journal of Marketing, 1(1), 1-19. In this article, the writers examine the impact of “word-to-mouth” marketing on affiliate escalation at an “internet social networking site” and contrast it with traditional advertising. From this article, it is evident that word-of-mouth can be related to the new entrants joining a company or consuming a product.

Social networks record the messages and invitations send to other members and a close examination of the social sites reveals that they aid in word-to-mouth advertising and marketing. Cartellieri C., & Parson A. (1997). The Real Impact of Internet Advertising. Journal of Marketing, 2(1), 10-23. This article discusses the effects of the internet on advertising and marketing. It also tries to identify the significant forces that are remolding internet advertising. Moreover, it examines the impacts of the internet on conventional marketing and attempts to answer why the internet is a better advertising vehicle.

Goldsmith, R. E., & Lafferty, B. A. (2002). Consumer Response to Websites and their Influence on Advertising Effectiveness. Internet Research, 12(4), 318-328. This article attempts to test the effects of observing websites on the internet. The authors examine a sample of 330 undergraduate students through requesting them to remember brand names and advertisements they had seen on the internet. The study in the article reveals that visiting websites augmentation assisted remembrance of company names observed on the internet and perk up customer’s perception of the brand.

This article offers findings that provide a clear identification of the effects of internet on advertising that are useful to a marketer. ReferencesAvlonitis, G. J., & Karayanni, D. A. (2000). The Impact of Unternet Use on Business-to-business Marketing: Examples from Amerian and European Countries. Industrial Marketing Management, 29(5), 441-459. Bakos, Y., & Brynjolfsson, E. (2000). Bundling and competition on the Internet. Marketing Science Winter, 19(1), 63-82. Cartellieri C., & Parson A. (1997). The Real Impact of Internet Advertising.

Journal of Marketing, 2(1), 10-23. Ford, J. S., Rutherford, R. C., & Yavas, A. (2005). Effects of the Internet on Marketing Residential Real Estate. Journal of Housing Economics, 14(2), 92-108. Goldsmith, R. E., & Lafferty, B. A. (2002). Consumer Response to Websites and their Influence on Advertising Effectiveness. Internet Research, 12(4), 318-328. Hamill, J. (1997). The internet and international marketing. International Mmarketing Review, 14(5), 300-323. Lagrosen, S. (2005). Effects of the Internet on the marketing communication of service companies.

Journal of Services Marketing, 19(2), 63-69. Paul, P. (1996). Marketing on the Internet. Denver, Colorado: MCB UP ltd. Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997). Exploring the implications of the internet for consumer Marketing. Journal of the Academy of Marketing Science, 25(4), 329-346. Postman, N. (1993). Technopoly: The surrender of Culture to Technology (1st ed.). Vintage. Prasad, K. V., Ramamurthy, K., & Naidu, G. M. (2001). The Influence of Internet Marketing Integration on Marketing Competences and Export Performance.

Journal of International Marketing, 9(4), 82-110. Trusov, M., Bucklin, T. E., & Pauwels, K. H. (2008). Effects of Word-of-mouth Versus Traditional Marketing: Findings from an InternetSocial Networking Site. Journal of Marketing, 1(1), 1-19.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Impact of the Internet on the field of Advertising Annotated Bibliography, n.d.)
The Impact of the Internet on the field of Advertising Annotated Bibliography. https://studentshare.org/literature/1789499-the-impact-of-the-internet-on-the-field-of-advertising
(The Impact of the Internet on the Field of Advertising Annotated Bibliography)
The Impact of the Internet on the Field of Advertising Annotated Bibliography. https://studentshare.org/literature/1789499-the-impact-of-the-internet-on-the-field-of-advertising.
“The Impact of the Internet on the Field of Advertising Annotated Bibliography”. https://studentshare.org/literature/1789499-the-impact-of-the-internet-on-the-field-of-advertising.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Impact of the Internet on the field of Advertising

Edward Bernays' Influence

Bernays should that advertisers had to capture the emotions and meanings that are inherent in the product's use, in-effect revolutionizing the field of advertising and public relations.... Edward Bernays' Influence The 20th century witnessed the development of the field of public relations, as well as prominent advances in advertising methods.... Edward Bernays' Influence The 20th century witnessed the development of the field of public relations, as well as prominent advances in advertising methods....
3 Pages (750 words) Term Paper

Critical Review/Critique of Academic Journal Article

In analyzing the impact of social media to the selling process, this paper will check into the articles strengths and weaknesses considering the fact that social media have impacted the business field as the authors present.... The customer can get the product via the internet.... However, the best role that social media can play for all types of business is marketing and advertising.... Panagopoulos, and Adam Rapp, who have interest in social media to analyze it's impact in organizational achievements....
3 Pages (750 words) Essay

Problems Faced Electronic Payment

E-commerce essay Problems faced by the customers and vendors in making electronic payment Electronic commerce has facilitated and makes the task of purchasing goods and services much easier.... The customers are not required to visit the physical stores and purchase goods and services.... hellip; The difficulties faced in the traditional shopping medium has been solved and mitigated by the electronic commerce to a wide extent....
8 Pages (2000 words) Essay

Importance of E-Commerce and Internet Marketing

This has brought with it several positive impacts such as reduced cost of advertising and convenience in doing business; however, there have been a few negative impacts as well including easier anonymity for criminals and a faster and wider spread of false stories.... Success in it heavily depends on an online presence and, E-commerce has contributed significantly to the industries growth and has aided new companies be competitive who otherwise would not have been able to afford the advertising rates of traditional modes of advertising....
6 Pages (1500 words) Essay

The Impact of the Internet on Political Campaigns and Elections

The paper "the impact of the internet on Political Campaigns and Elections" resumes that political forces have chosen social networks and other web resources as main platforms to promote their messages.... Campaign on the internet also turns out to be a cost-effective one because the costs of advertising on the television and buying air time are costly (Bimber and Davis, 8).... the internet has become one of the most popular sources for campaigning during elections and the most popular communication channel....
3 Pages (750 words) Term Paper

Personal statement of master program application: Arts Politics

At a tender age, by attending local exhibitions of contemporary art in my local city, I realized the impact that art had on the world.... More artists use advertising as a way of exhibiting their art; others prefer social media, audio-visual and print media.... I hope to make the advertising and production sector of the world more profitable by influencing the way artists use their talents and artistic abilities.... Creating captivating content for the media, raising awareness of an issue, and advertising an idea or a product all call for the use of art....
3 Pages (750 words) Essay

Outline of research paper Impact of the Internet on a Small Business

Some of impact of the internet on Small Businesses Outline Introduction Size of a business no longer matters in the age of technology.... To the business' Internet securityResearch Question This research primarily aims to know the impacts, both positive and negative, of the internet on small businesses in this age of globalization and competition.... In other cases, off-shoring is also a positive impact of the internet because small companies with high operating cost in their home country can venture into overseas business in countries with lower operational costs....
2 Pages (500 words) Assignment

Distortions of Corporate Controlled News

However, the emergence of the internet as the preferred media for sourcing of information has in one way or the other distorted state-controlled news.... … The paper "Does the internet Undermine Quality Journalism or Expose the Distortions of Corporate/State" is a great example of an essay on media.... the internet provides an avenue through which information is shared all over the globe.... Given that the internet is becoming more and more cheap and accessible, it provides the best avenue through which the masses can exchange and share information....
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us