StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Written Discussion - Admission/Application Essay Example

Cite this document
Summary
A company’s orientation towards the market place has undergone a metamorphosis. Companies have moved from the ‘selling orientation’ to the ‘need satisfying orientation.’ All stakeholders, be it consumers, society…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Written Discussion
Read Text Preview

Extract of sample "Written Discussion"

Written Discussion: Marketing Over time, numerous marketing philosophies have evolved. A company’s orientation towards the market place has undergonea metamorphosis. Companies have moved from the ‘selling orientation’ to the ‘need satisfying orientation.’ All stakeholders, be it consumers, society or the government, have started expecting and demanding more than a product or service from the companies.Call it ‘under pressure ‘or ‘need of the hour’, many companies, big and small, have embraced the five principles of Enlightened Marketing namely Consumer-Oriented Marketing, Innovative Marketing, Value Marketing, Sense of Mission Marketing and Societal Marketing, in some measure or the other.

If Green Marketing and Corporate Social Responsibility were considered merely fads some time back, today that these concepts are business realities. Be it any industry, companies strive to win the hearts of the consumers by doing their bit to ‘green’ the environment and by associating themselves with a social cause. Examples abound from The Bank of America Tower in Manhattan designed by Cook & Fox that uses every drop of rain water and the waste heat from generators to SC Johnson which uses renewable sources like garbage, waste palm shells and wind to help power its facilities.

Harrahs Entertainment bagged the EPAs Environmental Quality Award for demonstrating extraordinary dedication to protecting and enhancing environmental quality. Among other initiatives, the company switched to washable cups for its 16, 000 employees and reduced its usage of disposable cups by a whopping 1.1 million cups. ‘Reduce, Reuse and Recycle’ is the mantra for Harrah’s.Wal-Mart, the world’s biggest retailer clearly stands out in initiatives that benefit the society and the environment.

Doing business with the purpose of ‘saving people money to help them live better’, the retail chain sells the best quality merchandise at the lowest prices.The objective of the Walmart Foundation is to improve the lives of individuals living in the communities. To achieve this objective, financial contributions and in-kind donations are made by the foundation. Such contributions go towards hunger relief, education, military support, and disaster relief. In a recent initiative, the foundation donated $3.

4 million in grants to nonprofit organizations that are helping Americans get back to work.The retailer has used its global size and scale and has tied up with non-governmental organizations and philanthropic groups to help empower women across its supply chain. The company also runs retail training programs to impart skills needed for employment to women from low-income households. The company, in 2005, announced that over time the company would strive to sell products that sustain resources and the environment.

In terms of the future, the plans are ambitious, to say the least. The company is working with a vision of ‘zero-waste’ and intends to be supplied 100 percent by renewable energy.The aforesaid discussion points to the fact that Wal-Mart has, through enlightened marketing, made a significant and positive influence on the lives of millions of people across the world.Works CitedHendry, Jamie R., and P. A. Vesilind. "Ethical Motivations for Green Business and Engineering." Clean Technologies and Environmental Policy 7.4 (2005): 252,252-258.

ABI/INFORM Complete. Web. 20 Oct. 2011.Parseghian, Pamela. "Chains make an Impact with Greener Practices." Nations Restaurant News 42.32 (2008): 36,36,38. ABI/INFORM Complete. Web. 19 Oct. 2011.SC Johnson. A Family Company, 2011. Web. 20 October 2011.Walmart. Corporate, 2011. Web. 20 October 2011.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Written Discussion Admission/Application Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1582114-written-discussion
(Written Discussion Admission/Application Essay Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/marketing/1582114-written-discussion.
“Written Discussion Admission/Application Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1582114-written-discussion.
  • Cited: 0 times

CHECK THESE SAMPLES OF Written Discussion

Risk Management and Investment

Risk Management and Investment (Portfolio E) Name: Instructor: Course: Date: Executive Summary This study's aim was to go through the portfolio E, analyze it and identify risks after which I was to come up with possible recommendations to contain the risks and cushion the company in its aim to meet maximum income at the minimal cost possible....
16 Pages (4000 words) Essay

Electronic Forums and Face-to-Face Discussions

The sharing and articulation of ideas is an important part of a process to enhance understanding of a subject, evaluate different options or remove misconceptions and misunderstandings, depending upon the nature, aim and scope of the discussion.... Visitors to an online forum also have the benefit of reviewing earlier postings and to bring themselves up-to-date before deciding to join a particular e-group or participate in the discussion.... nother major difference is the manner in which the discussion progresses....
3 Pages (750 words) Essay

The Importance of Mission in the Strategic Management

The main idea of this essay under the title "The Importance of Mission in the Strategic Management" touches on strategic management and different models, viewpoints, patterns of strategic management defining a range of different terms of management.... hellip; The system of management is the main means of development and practical realization of the general program of the organization's development and realization of its strategy....
8 Pages (2000 words) Essay

Agency Law and Contract Information

Please prepare a Written Discussion on all aspects of the potential liability in this case.... In 2008 Potter fires Aker, terminating the agency.... None of the 200 customers have heard about the termination.... What steps must Potter take to protect himself from… To understand fully the situation it is imperative to begin at the time when Potter, the employer, has fired Aker, the agent who was working for Potters agency....
3 Pages (750 words) Essay

Critical Thinking, Reading, and Writing, 7th ed. (Barnet/Bedau)

From this concept it is therefore true that despite involving discussions and arguments on some specific aspects of life, some are too sensitive to be left for discussion and arguments.... Susan Brownmiller's essay, “Let's Put Pornography Back in the Closet,” is very much concerned with how many people are talking the issue of pornography out of proportion....
4 Pages (1000 words) Essay

Real Estate Development: Development Finance and Funding

This parcel of land is around 2.... acres in size and it is supposed to be purchased and developed in a manner that shall give the company profits in the… In acquiring the land, appropriate steps shall be followed to make sure that the developments which shall be erected on the land will be a valuable asset to anybody who shall acquire it later. In the area where the land is located the highest number of floors a building This number of floors can however be reduced or increased depending on the size and type of foundation which is an intended building shall have....
20 Pages (5000 words) Essay

The Gospel of Thomas

The quotations on the Kingdom of Heaven, in particular, have been a focal point of discussion and argument as to what exactly the author of the text intended, especially in reference to its nature and how exactly one attains it.... This paper analyses this Gospel's allusions to the Kingdom of Heaven and what it entails with regard to the historical, cultural, social, and political atmosphere of the time in which the Gospel was written.... One interpretation of these texts could argue strongly for the case that the reigning Gnostic attitude at the time influenced the writer to use the veiled references, parables, and allegories so as to motivate the reader into attempting to perceive more than just the written text....
6 Pages (1500 words) Report

Aeolian Features and Processes

From the paper "Aeolian Features and Processes" it is clear that the process explains what happened between the moon and earth.... Both were formed from the debris of the big bang but the earth was much bigger than it is and the moon either never existed or was much smaller.... hellip; Generally speaking, a collision between earth and a bigger body resulted in a lot of material (in form of small moons) being detached from earth and this material collided and attracted each other to form one solid mass; the moon as we know it....
7 Pages (1750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us