StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

IBM Market Performance - Case Study Example

Cite this document
Summary
The paper "IBM Market Performance" is a good example of a case study on marketing. This is a market analysis research proposal prepared for IBM. The proposal identifies challenges faced by the company when competing with other IT companies. In order to maintain and even improve its market performance, IBM should ensure that its customers are satisfied with its hardware and software products…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful

Extract of sample "IBM Market Performance"

MARKET RESEARCH REPORT FOR IBM TABLE OF CONTENT Executive summary 2 1.0Background Information 3 2.0 Data analysis 4 2.1Sample description 4 2.1.1 Overall characteristics of respondents 4 2.1.2 Descriptive statistics of key overall measures 4 2.2 Chi-square test 5 2.3Differenses 5 2.3.2 T-TEST 6 2.4 Chi-square 8 2.4.1 Overall satisfaction 8 2.4.2 Overall quality 8 2.4.3 Total cost of ownership 8 2.4.4 Value 9 2.5Regressions 9 2.5.1 Regression for value offered 9 2.5.2 Regression for \“continue the purchase\ 10 2.5.3 Regression for Recommend Company 10 2.5.4 Regression purchase from company under investigation 11 2.6 Reduced factors 12 2.7Conclusions 13 2.8 Recommendations 14 Executive summary This is a market analysis research proposal prepared for IBM. The proposal identifies challenges faced by the company when competing with other IT companies. In order to maintain and even improve its market performance IBM should ensure that its customers are satisfied with its hardware and software products. IBM therefore conducted a survey based study of decision makers in different roles in various companies. The descriptive survey research design was used as information was obtained from the study participants in their natural environment, concerning their attitudes or beliefs on certain issues of the study. The problem faced by IBM management is to increase market share of the company. The MRP is: What are the factors that determine IBM market performance. The MROs were To determine the overall characteristics of the respondents To determine customers rating of IBM based on overall satisfaction, overall quality, total cost of ownership and value offered To investigate the level of satisfaction offered by other companies and IBM To establish the inter-relationship between overall measure variables. In the process of the study the following analytical techniques were put into use Chi-square analysis Paired sample T-test Regression analysis Factor analysis The results indicated that the level of satisfaction of the customers played at great role in determining companies’ market performance. 1.0Background Information IBM is one of most successful international companies which provide IT equipments and associated services, having 50% 0f the $103.63 billion revenues in 2008 being outside the US. The company is the top provider of computer hardware, software and services. The hardware products made by IBM include mainframe and servers, storage systems and peripherals. The company’s services arm is the largest in the world, it is in the second position in softwares sales and also it is among the leading in semiconductors provision. In order to improve and compete effectively IBM has made numerous changes in its operations. The changes have been in terms of merging with other companies, selling part of her business and buying new businesses. In order to maintain and even improve its market performance IBM should ensure that its customers are satisfied with its hardware and software products. IBM therefore conducted a survey based study of decision makers in different roles in various companies. The descriptive survey research design was used as information was obtained from the study participants in their natural environment, concerning their attitudes or beliefs on certain issues of the study. The problem faced by IBM management is to increase market share of the company. The MRP is: What are the factors that determine IBM market performance. The MROs were To determine the overall characteristics of the respondents To determine customers rating of IBM based on overall satisfaction, overall quality, total cost of ownership and value offered To investigate the level of satisfaction offered by other companies and IBM To establish the inter-relationship between the overall measure variables. 2.0 Data analysis 2.1Sample description 2.1.1 Overall characteristics of respondents Part of the research involved establishing the characteristics of the respondents. The respondents were asked the role they played in the company with the results being as shown in Table 1. From the table it is observed that most of the respondents were IT staff (61.8%) followed by IT Influencer who were 25.7% of the respondents. The respondents were also asked about the number of employees in their organization with the results being as in Table 2 where those from organizations with more that 1000 employees had the highest number of 20.8%. The results in Table 3 gives a summary of the results obtained when the respondents were asked about the industry their organization belonged to. Table 4 on the other hand show the respondents who selected IBM and those who did not. 2.1.2 Descriptive statistics of key overall measures The respondents were asked to respond to 4 questions which were to be used in establishing descriptive statistics of key overall measures. The response to the questions were coded with numbers 1-5. Question 4 asked the respondents about their overall satisfaction with the response option from 1-5 being very dissatisfied, dissatisfied, neutral, satisfied and very satisfied respectively. The results of the response to the question is given in Table 5. Question 5 was an investigation on the role played by quality the response option from 1-5 being poor, fair, good, very good and excellent respectively. The summary of the responses obtained for the question is given in table 6. The response to question 6 which investigated about total cost ownership is given in Table 7. In the question the coding 1-5 stands for very low, low, moderate, high and very high respectively. In question 7 which investigated about value the coding 1-5 stands for poor, marginal, good, very good and excellent respectively. The result of the investigation is as given in Table 8. 2.2 Chi-square test The chi-square test was used to test if there is any relationship between the company chosen by the respondent and the level of satisfaction. The results of the test are summarized in Appendix 3 and Table 9 and Table 10. The chi-square test show that there is a statistically significant difference in the identity of the company and the level of satisfaction as p0.05). However IBM had significant high performance when compared to the other companies in terms of the following: Total cost ownership Highly ethical company Company has advertisement I really like Increase current purchases from this company Overall quality training Overall quality of technical support 2.3.2 T-Test A study sought to find out how IBM differ on rating of the overall measure (Q4, Q5, Q6 and Q7). This was done by using paired samples t-tests to check whether there are statistical differences in each pair of variables: (Q4:Q5, Q4:Q6, Q4: Q7, Q5:Q6, Q5:Q7, Q6:Q7). The results of the test are as in Appendix 6 (Table 13 and Table 14) and Appendix 7 (Table 15). From table 11 show that pair 1 variables have a high correlation of 0.8 with p= 0.000 followed by pair 3 with a correlation of 0.671 at p=0.000. From table 13 it is clear that there is highest difference in means is in pair 3 where t value is 6.277 at p Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(IBM Market Performance Case Study Example | Topics and Well Written Essays - 2500 words, n.d.)
IBM Market Performance Case Study Example | Topics and Well Written Essays - 2500 words. https://studentshare.org/marketing/2035422-ibm-market-performance
(IBM Market Performance Case Study Example | Topics and Well Written Essays - 2500 Words)
IBM Market Performance Case Study Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/marketing/2035422-ibm-market-performance.
“IBM Market Performance Case Study Example | Topics and Well Written Essays - 2500 Words”. https://studentshare.org/marketing/2035422-ibm-market-performance.
  • Cited: 0 times

CHECK THESE SAMPLES OF IBM Market Performance

Pros and Cons of the Acquisition Operation for Lenovo and IBM

This essay refers to an acquisition deal in which Lenovo, a dominant Chinese company merged with IBM PC unit as part of its entry into the international market, paying the US $1.... This essay refers to an acquisition deal in which Lenovo, a dominant Chinese company merged with IBM PC unit as part of its entry into the international market, paying the US $1.... The plan was evidently not just to use the brand name but to launch itself into the corporate market for PC's using the reputed brand as a launching pad (Lenovo, 2008)....
12 Pages (3000 words) Case Study

Change Management at IBM, Management Structure within IBM

This change management at IBM was mainly driven by the prevailing market forces at that time.... … The paper “Change Management at ibm, Management Structure within ibm” is an actual example of a case study on management.... ibm stands for International Business Machines.... The headquarters of ibm are found in New York City of the United States of America.... ibm was founded in the 1890s (ibm, 2010)....
8 Pages (2000 words) Case Study

Lenovo-IBM: Bridging Cultures, Language and Time Zones

The literature review section of the document reviews the relevant literature that relates to what went wrong in the management style and how the decision-making process might have contributed to the low performance of Lenovo.... Lenovo being a local player then, a lot was expected from it and that the company had to improve on its performance and change its image so as to be accepted globally.... Lenovo-IBM: Bridging Cultures, Language and Time Zones Introduction The Merge between Lenovo and IBM occurred in 2005 after Lenovo acquired IBM with the aim of becoming a market leader in the computer manufacturing Industry....
9 Pages (2250 words) Case Study

IBM: Management Change

Thus, the availability of the products could not be translated to the overall performance of the company.... A turn around was realized in mid-2004 when the various management teams cooperated in the identification of the major issues which needed the resolution to spur the performance of the company (Scott, 2005).... The market forces were the driving force behind these changes.... The “end to end process” in place was not flexible hence could not meet the market demand....
7 Pages (1750 words)

Managing People Issues

According to Edwin Locke (1968), one of the earlier proponents of goal-setting posits that goals formulated by individuals themselves contribute a huge portion towards motivating that person for unrivaled performance.... The basis for this argument is that the employee will try to attain goals set out and even if they are not met, the employee shall have made a tremendous effort in achieving them and thus, contributing to improved performance.... Precisely, this is what performance management aims at....
7 Pages (1750 words) Case Study

International Business Machines Strategy Audit

To actualize this the company is organized in 5 worldwide regions, and the business units, that is Application Business Systems, Application Solutions, Enterprise Systems, Networking Systems, Pennant Systems Company, Personal Systems, Programming Systems, Storage Products, Technology Products and Past and current performance (IBM.... In order to penetrate the market competitively across the globe, IBM has a good distribution network and skilled teams of marketers to deliver its products and services to the consumers....
13 Pages (3250 words) Coursework

The Companys Vision for Future

As a result, such accomplishment would consequently benefit from increased market share and market performance through ensuring maximized customer satisfaction, which would ultimately lead to market leadership in the industry (Ferrell & Hartline, 2011).... There are two major market opportunities underlying at the company's disposal that can significantly be used to derive the corporate vision of IBM with a focus on enhancing its future sustainability.... There are two major market opportunities underlying at the company's disposal that can significantly be used to derive the corporate vision of IBM with a focus on enhancing its future sustainability....
11 Pages (2750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us