StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Television Audience - Essay Example

Cite this document
Summary
In the essay “The Television Audience” the author focuses on the television audience, which has a striking difference, and in each country, the rate of people watching television is completely different. The expectations differ from one person to another. This may depend on the social and cultural status…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
The Television Audience
Read Text Preview

Extract of sample "The Television Audience"

Then the private companies and the government had a meeting on the ban on product placement in television programs, serials, and movies. Though the ban was lifted, the government specified the companies to avoid the placement of certain goods. The companies aimed at placing the products in popular television shows and movies that had cast leading actors. This would enable them to reach the public in a better way. This continued to be the company's primary target was to attract the audience of all categories.

(Paxson, 2002). The people from all strata of society watch these shows. Hence this was an easier option for the companies to market their products. The company's earn a very good revenue out of these product placements. Thus they concentrate on television shows that have the maximum number of viewers. The culture and lifestyle differences have a great impact on product placement. There are people from different cultures and it is one among the deciding factors that influence the placement of products.

People from different cultures reside in the U.K and it has created an impact on the companies. The companies decide based on the people and have to analyze the people's expectations. The lifestyle of the people is also an important factor. The company's approach towards product placement and the selection of programs depend on the people's lifestyle. The people from all strata of society continue to live in the U.K and this has made the companies concentrate more on product placements. The companies strike a balance between the lifestyle and culture of the people.

People of the U.K have a high expectation of the advertisement.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Television Audience Essay Example | Topics and Well Written Essays - 750 words, n.d.)
The Television Audience Essay Example | Topics and Well Written Essays - 750 words. https://studentshare.org/media/1518373-product-placement-in-the-uk
(The Television Audience Essay Example | Topics and Well Written Essays - 750 Words)
The Television Audience Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/media/1518373-product-placement-in-the-uk.
“The Television Audience Essay Example | Topics and Well Written Essays - 750 Words”. https://studentshare.org/media/1518373-product-placement-in-the-uk.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Television Audience

Nature of Advertising from Traditional Print to Interactive and Web Based

The Television Audience has been fragmented into few local channels where major companies would choose their advertiser but with the introduction of cable and satellite television the audience has further been fragmented into over 200 channels.... The Television Audience as well has a way of avoiding commercial interruption because there has been an introduction of TIVO, pay per view, public broadcasting stations and the multitude of satellite.... For instance when people read the magazines or turn on the television ,there is no way to directly respond to advertisements unless they write to or call the company themselves but this way they will be using another form of advertising....
5 Pages (1250 words) Research Paper

Media Consumption in the Home Environment and Media Consumption in other Contexts

As mentioned earlier, the two forms of media that have the most use are television and the internet.... Out of these, according to a recent study, television is still the dominant media of consumption.... From television to internet to cell phones and radio, our life cannot seem to function without the use of media....
6 Pages (1500 words) Essay

Summary of the Novel - The Hunger Games by Suzanne Collins

Each tribute is made to look glamorous in an attempt to appeal to The Television Audience to obtain sponsorship.... The people so selected, known as the ‘tributes' are to fight to death which will be telecast from eager audience until one tribute is finally left, who will be rewarded with food and luxuries of life.... As the novel progresses the audience finds Collins laying bare the harsh realities behind shows, which are telecast in almost all TV channels today....
2 Pages (500 words) Essay

Writing 115 Integrating quotations

Of course, the reaction of The Television Audience also provokes thought.... King deplores the fact that African Americans have yet to achieve the freedom promised by the Emancipation Proclamation.... He emphasizes that there is an urgent need for… merica to address the issue of racial injustice and asserts that African Americans will continue to agitate and revolt until their legitimate demands for justice are met....
2 Pages (500 words) Essay

Advertisement as a Unique Type of Communication

Ewen (1976) defines advertising as a type of marketing communication employed to persuade, encourage or manipulate the behavior of the audience thereby leading them to take specific actions or to continue taking the same actions.... Effective ng on the other hand refers to an advertisement that reaches the target audience specifically and succeeds in influencing them to take particular actions (Homburg, Sabine & Harley, 2009).... Such a product requires dedicated advertisement that addresses particular interests of the target audience....
8 Pages (2000 words) Essay

Latinos in Television

Latino Americans have had the easiest transition into acceptance from The Television Audience.... Latinos have found it relatively easy to transition from a minority race into acceptance by television audience.... In television, race plays a huge part into how a given show or movie will be accepted by the audience.... Technological advancements accord television a global audience that translates into considerable revenue annually....
2 Pages (500 words) Essay

Media Studies: Television and Cultural Change

There are a variety of TV channels that present different shows thereby giving the audience an opportunity to switch to their favorite shows.... The original programs were aired in black and white television sets and later in color which gave the audience better imagery of the actors.... Cable TV offered more channels compared to traditional TV programming and moreover, it operated for 24 hours a day thereby serving a greater audience.... People were exposed to a wide range of products and news even though they had to incur some expenditure that standard television programming audience did not pay (Bignell, 2004)....
8 Pages (2000 words) Coursework

Entertainment Media and Social Change

This essay contemplates the relationship between entertainment media and social change with the help of analysis based on how the American television programs depict homosexual people.... The "Entertainment Media and Social Change" paper contemplates the relationship between entertainment media and social change with the help of analysis based on how the American TV programs depict homosexual people....
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us