StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Business strategy - Assignment Example

Cite this document
Summary
Organizations that cater to small businesses are labor and trade unions or associations because these workers do not have much legal power…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Business strategy
Read Text Preview

Extract of sample "Business strategy"

Download file to see previous pages

Indian restaurant owners would already have a solid customer base from which to work from, and there is also the possibility of picking up some other ethnicities too. Cheap Indian food could be offered by encouraging Indian to be spoken within the restaurant, thus attracting the target market. c) The video rental firm market segment is not as attractive as it used to be. This is because more and more young people are using other means to watch their favorite movies. This type of business could possibly work if it was attached to some other kind of product, most likely televisions or DVD players.

Special promotions could even be used to encourage people to rent a video along with another kind of purchase. 2) I do not agree that the appropriate positioning is obvious once you have identified the right segment. This is because once the right segment has been discovered further research must be done to narrow down the target customer market. This could be done through surveys of focus groups. Also, the market is always evolving and changing, so it is impossible to automatically know where to position a product in the market. 3) An organization’s competitive stance is the segment of the target market that a company chooses to pursue: low-cost supplier, differentiation, or niche marketing.

The functional strategy of marketing activity depends on what the competitive stance is. For example, a company that chooses a low-cost strategy must produce its products for as cheaply as possible in order to offer low prices. Also, this company would need to produce far more products than its competitors in order to make any kind of profit. In a well-designed strategy, an organization’s competitive stance and marketing activity can work well together as long as when one changes, the other one changes to reflect that change. 6) Apple has a competitive advantage over its competitors

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business strategy Assignment Example | Topics and Well Written Essays - 1000 words”, n.d.)
Business strategy Assignment Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1598840-business-strategy
(Business Strategy Assignment Example | Topics and Well Written Essays - 1000 Words)
Business Strategy Assignment Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1598840-business-strategy.
“Business Strategy Assignment Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1598840-business-strategy.
  • Cited: 0 times

CHECK THESE SAMPLES OF Business strategy

Nokias business strategy

Thereafter started the success story of Nokia and its strategy of innovation and patenting knowledge which became the mainstay of its leadership phenomena.... In competitive business environment firms must be innovative and service oriented.... Nokia was able to align its strategic action plans with its business goals to succeed in the highly competitive market.... It promotes dynamic business strategies that continuously strive to identify critical factors and innovate to meet their challenges....
9 Pages (2250 words) Coursework

Business Strategy in Transport

Modern day airline industry follows low cost strategy so as to provide an alternative to the price sensitive clients which evolved during the period of crisis during 2000 followed by 9/11 strike by terrorist and Iraq war (Cento, 2008).... Traveling for business meetings, vacations, and other visits have become common in todays globalized for which there are numerous airlines offering their services throughout the year.... Therefore entering into the market, the business entrepreneur must analyze the market situation, identifying the routes to operate and airports, main business centre, reaching time, etc....
7 Pages (1750 words) Essay

Sylvia's Bar Business Strategy

The purpose of this paper is to analyze the Sylvia's Bar business strategy.... All organisations have a business strategy for success.... The business strategy of the organization revolves around making money as well as increasing profits of the organization.... Initially, the bar was doing good business but gradually its profits started dwindling....
7 Pages (1750 words) Case Study

Apples Business Strategy

Apple's business strategy Name of the Student University Date Contents Contents 2 Answer 1 3 Answer 2 3 Answer 3 4 Answer 4 5 Answer 5 6 Answer 6 6 Answer 7 7 References 8 Answer 1 Apple Inc.... Being the first to apply latest information technologies, while keeping in mind consumer perception and demand also defines the overall business of organizations.... Answer 3 business crisis The recent meltdown of major financial institutions and process is causing us all pain, and finally forcing change....
6 Pages (1500 words) Essay

Business Strategy of the Able Corporation

Able Corporation has been in the business of providing a whole range of power tools like circular saws, drills, routers, reciprocating saws, planes and hammer drills.... Its clientele included professional as well as individual consumers, selling the tool through industrial as well as consumer channels....
5 Pages (1250 words) Essay

International Business Strategy

The details provided in the research illustrates that the project went through different phases under which the company has to cater different stakeholders in order to ensure that the project goes ahead as planned.... hellip; This therefore required a greater flexibility as well as determination in the negotiation process in order to ensure that This paper illustrates that Shell has not been successful in ensuring that its stakes are completely secured....
3 Pages (750 words) Essay

Business Strategies: J D Wetherspoon

It starts with the brief overview of the company's business, employee strength and financials.... It then covers business description of the company in terms of its product offerings,… Also, a brief history about the company along with its recent developments has been covered. ... urther, the report provides a detailed description of the company's business strategies.... Five strategies have been covered including: Improving its fee retail operations; Focus on the expanding business operations; Focus on maintaining market leadership; Focus on Strategic Acquisitions; Industry Recognition to Enhance Brand Image....
9 Pages (2250 words) Essay

Motorcycle Business Strategy

This paper focuses on the trading strategy of Harley Davidsons company.... Harley-Davidson's current business performance has shown significant improvement in terms of its increasing revenues from 2009 to 2011.... Considering the tight competition within the motorcycle industry, Harley-Davidson's future business performance is at risk of losing a lot of money.... Even though Harley-Davidson's decision to improve its existing distribution, launch new models, expand its business internationally, and improve the efficiency of its manufacturing department had positive effects on the company's business performance, targeting the baby boomers as Harley-Davidson's target market could adversely affect its future business performance....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us