StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Shop Business - Case Study Example

Cite this document
Summary
The paper "Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Shop Business" is a perfect example of a case study on business. The author argues in a well-organized manner that the Colloquy Grog Coffee shop is an Australian premier coffee shop, established within an exclusive business investment…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful

Extract of sample "Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Shop Business"

Download file to see previous pages

The paper "Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Shop Business" is a perfect example of a case study on business. The Colloquy Grog Coffee shop is an Australian premier coffee shop, established within an exclusive business investment. This business shop seeks nothing less than to provide an excellent place where people can meet; the enterprise offers a unique service called the makeup conversation system that has proved effective for other people's conversation. This service presents a platform where singles meet to discuss issues in regard to social or even professional providing insight; Colloquy Grog coffee shop provides facilities that are developed in manner, creating an atmosphere that reduces inhibition while boosting personal confidence through its reflective conversation. The Colloquy Grog business facilities are famous for the expedient and strategic location of its business within major cities and Australian collages.

In addition, Colloquy Grog Coffee shop has well-established facility services that are identical to the brand, with distinguishing features associated with higher direct customer handling, personalized services, compared to a range of other complete business facilities accessible in a deluxe setting. The business band is presented in a tagline phrase “Personalized service” The Colloquy Grog Coffee shop at Australian university. The targeted market division includes college students, young single professionals, corporate business clients, and senior members of the society, the business serviced are developed to attract individuals who have an average income and can comfortably afford coffee services.

  • 1.0 Introduction

The Colloquy Grog Coffee shop management develops a marketing plan with the objective of building a strong market share over the Australian market; this market is full of rivalry considering that there is free entry of substitute products. Similarly, the firm is faced with increased competition from main rivals being coffee shops and Bars around this region (Nykiel, 2010). Colloquy Grog Coffee's business marketing team has identified personalized service to the business customers as its main strategy to win over customers. This business strategy of differentiating in order to strategically identify business products from other providers supplying within this market, aims at supporting increased business operations not only in developing the Colloquy Grog Coffee business brand in general, but also attracting frequent business travelers, who require an improved level of direct client service and respect a different aspect considering services offered by other providers in the market.
1.2 Business Background
Colloquy Grog Coffee shop located in Australian University and in selective parts of the Australian major cities is representative of groups of the coffee shop brands developed under a reputable image based on the quality of its personalized service.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Case Study, n.d.)
Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Case Study. https://studentshare.org/business/2036553-entrepreneurship-innovation-and-new-ventures
(Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Case Study)
Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Case Study. https://studentshare.org/business/2036553-entrepreneurship-innovation-and-new-ventures.
“Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Case Study”. https://studentshare.org/business/2036553-entrepreneurship-innovation-and-new-ventures.
  • Cited: 0 times

CHECK THESE SAMPLES OF Entrepreneurship, Innovation and New Ventures: Colloquy Grog Coffee Shop Business

The Melbourne Coffee Plaza

Hopefully, the business will produce a competitive brand.... This business plan provides interested parties with a chance to revise our vision and business strategy.... It also defines how the business will be established in a detailed way.... Entrepreneurship is the activity of identifying business opportunities and gathering resources for that business opportunity (Bruin, Anne & Dupuis 2003)....
9 Pages (2250 words) Case Study

Creativity and Innovation - the Coffee Shop

With a comprehensive business idea, a coffee shop business is outstanding provided that the services offered are operative on a large volume basis.... … The paper "Creativity and Innovation - the coffee shop" is an outstanding example of a management essay.... The paper "Creativity and Innovation - the coffee shop" is an outstanding example of a management essay.... There is money to be made out of a coffee shop, but in order to get it, one must invest serious energy and time in innovating....
7 Pages (1750 words) Essay

Entrepreneurship and Innovation in AXA Group and Qaboos University

The company recognizes the changing trends in customers' needs and the dynamism in the competitive business world.... AXA Strategic ventures is described by the company as dedicated to improving customer experience and fostering entrepreneurial discovery (Ross, 2016).... Despite having its headquarters in Paris, the venture has offices in new York, Zurich, London, Berlin, Hong Kong, and San Francisco.... … The paper “Entrepreneurship and innovation in AXA Group and Qaboos University ”  is a  spectacular example of a case study on management....
9 Pages (2250 words) Case Study

Relationship between Entrepreneurship, Innovation and Performance

Some of the startups that will be discussed include WhatsApp, business Insider, Google Ventures, TransGaming, LinkedIn, Otto, Sequoia Capital, Triangle Peak Partners, True Ventures, and CrunchFund.... WhatsApp Description of the business and the funding secured by the venture As the paper outlines, CrunchBase described WhatsApp Messenger as the cross-platform, freeware, and an instant messaging app that is developed for smartphones (AlAbdullah, Paivenen & Kline 2016)....
16 Pages (4000 words) Assignment

Entrepreneurship and New Venture Management

… The paper "Entrepreneurship and new Venture Management" is a good example of a business report.... The paper "Entrepreneurship and new Venture Management" is a good example of a business report.... This is unlike the business people who may capitalize on an opportunity but with no innovation or unique ideas.... This is because a new idea may come up and hence outdoing the existing entrepreneurship idea.... However, an entrepreneur has to come up with an innovation or a unique idea and commercialize on it....
6 Pages (1500 words)

Entrepreneurship and New Venture Management

… The paper “Entrepreneurship and new Venture Management” is an outstanding example of the essay on management.... The paper “Entrepreneurship and new Venture Management” is an outstanding example of the essay on management.... Entrepreneurship can be defined as the capability, together with the readiness of establishing, managing, and running a business enterprise together with any of the risks that accompany it so as to make a profit....
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us