StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The components of cultural identity - Essay Example

Cite this document
Summary
Components of culture identity Components of culture identity Outline: Introduction Paragraph#1 Paragraph#2 Paragraph#3 Conclusion Work Cited Introduction  Australia is among the most forward planning and developed countries in the world especially when issue if of to understanding the vitality of organizational culture (according to a proficient in the field.) According to Mr…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
The components of cultural identity
Read Text Preview

Extract of sample "The components of cultural identity"

Download file to see previous pages

Their understanding of just how to make a behavioral change happen and maintain it in a sustainable way is impressive. Australian companies do understand the values that underlie beneath a values-based leadership." (Human resource magazine, 2009) One of the Australia’s biggest supermarket chains is Woolworth retailers. Woolworths possess dominant position in the groceries as well as consumer interest in electronics. Woolworths Limited came in to being in 1924, first store at imperial arcade.

The company has the logo of “The Fresh Food People” and it is famous throughout Aussie as key slogan to represent companies’ strategy. On 22 August 2008, Woolworth re-launched its identity as a competitive stance for modern, safer and more likeable brand. Woolworth uses aggressive promotional strategy. Woolworth realizes the importance that promoting the product before its launch in the market. Promotion brings in handsome results and profits. Woolworth makes use of components of culture identity to create and market its products and services.

Paragraph # 1 As define by Jamson2007 in his book class differences often define groups of people sharing common values, behavior, attitudes. Though sources of wealth might differ, the rich often share values and behavior similar to others. Woolworth knows that its elite customers value quality above all. So depending upon the demands of its customers, Woolworth creates and markets its products. Woolworth knows that for better quality products the best quality raw materials have to be use. To ensure that its products are quality approved it imposes TQM (total quality management).

For special Woolies- production lines the local clothing manufacturers have to separate Woolies production lines from others in their plant. This is for ensuring proper quality control procedures and quality demand requirements. Woolworth constructs its advertising strategy considering the target market. Woolworth target status-conscious clientele who value their reputation above everything else and measure it in terms of quality at inconsiderate price ranges. For such quality valuing class, Woolworth ensures the strategy of even at a fraction of price gets double the quality.

” Such strategy of offering double quality at each penny attracts the upper class clientele, who share common values and behavior and even attitudes. Jameson2007 further points out that the prestige of social class depends on family history, celebrity, or power. As a result, Woolworth tries its best to appeal new target markets using such means. For instance, Woolworth has tried attracting more affluent clientele by introducing new product lines associated with prominent designers or celebrities.

A recent example of such is the new advertising campaign of Jupiter Drawing Room in The Cape Town. Woolworth “W” Collection ads featured well-known business clientele including Seeff Properties' Samuel Seeff, Sasol's Christine Ramon and other well-known captains of the business industry all proudly sporting the Woolies "W" Collection. It is a great advertising strategy that is been use as a testimonial route because today customers from age groups tend to more inclined towards celebrities and their choices.

Paragraph#2 Organizational strategy and decision-making often needs to account for cultural differences related to density or regional

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The components of cultural identity Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1419338-the-components-of-cultural-identity
(The Components of Cultural Identity Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/environmental-studies/1419338-the-components-of-cultural-identity.
“The Components of Cultural Identity Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/environmental-studies/1419338-the-components-of-cultural-identity.
  • Cited: 0 times

CHECK THESE SAMPLES OF The components of cultural identity

Geographical Considerations in Cross-Cultural Marketing

This term paper "Geographical Considerations in Cross-cultural Marketing" focuses on geography as a determinant of culture as well as how managers can utilize it in corporate management.... An individual that is to operate in such diverse cultural settings is required to be conversant with the language perceptions in these distinct groups.... The geographical location of a group of people is one important component of their culture that creates distinct cultural groups....
7 Pages (1750 words) Term Paper

Caring as the Central Focus of Nursing

In addition, for the nurse to share a cultural identity with the large population of diverse individuals, she will need knowledge of transcultural nursing principles and ideas together with an understanding of existing research findings....  Professional identity Name: Institution:                  Professional identity Part A The nursing theory that most closely fits with the writer's own theory of care is Madeline Leininger's Transcultural nursing theory....
6 Pages (1500 words) Term Paper

Relationship Between Cultural Consumption, Identity And Holidays

This essay tries to trace the interconnection between choice of holiday destination and how it is influenced by culture and identity of holidaying individuals.... The research and subsequent analysis of data clearly indicated that choice of holiday destinations depended largely on the cultural trend of the society under consideration....
14 Pages (3500 words) Essay

The Creation of Identity through Retail Design and Technology

When the designs and technology are incorporated into the brand to show a sense of identity and the correct qualities, then it makes a difference in how consumers respond to the main trends.... More important, there is the ability to create more relationships between the brand, consumer and overall identity of specific components that are a part of the retail store.... The first definition provided will be based on creating an understanding of design and how it reflects brand as well as identity....
26 Pages (6500 words) Dissertation

Assessment #2 - Experiential Analysis

We decided to embrace free communication which not only bonded and gave us a basis for a common identity, but also created a context for interaction and negotiation amongst us.... This company experiences cultural diversity and, therefore, intercultural accommodation among different groups is highly encouraged.... Our group constitutes varying cultural backgrounds and each of us endeavors to appreciate the culture of each other in order to improve service delivery....
9 Pages (2250 words) Assignment

LED520 Cross-Cultural Communication and Leadership

The natural ability to read people from different cultures and understand them is termed This paper examines cultural intelligence as a capacity, development of cultural sensitivity and the critical components of cultural intelligence.... Culture is so powerful that it affects the way a given cultural group perceives an ant.... cultural Intelligence can be defined as the capacity to read and understand the familiar and unfamiliar gestures of a foreigner and give the same meaning the foreigner's colleagues would give....
4 Pages (1000 words) Assignment

Mapuche Culture

cultural beliefs and practices define the nature of interaction and allow the internal community to interact freely.... cultural components are essential as they define the manner in which people interracial.... Interaction is encouraged but some limits are placed to allow certain members of a given community to act in accordance to cultural expectations.... Defining the cultural spaces could be done in an effort to evaluate a given setup and apply models that would be acceptable in the community....
4 Pages (1000 words) Essay

Teachers' Beliefs and Students' Development, Migration, Distress, and Cultural Identity

… The paper “Teachers' Beliefs and Students' Development, Migration, Distress, and cultural identity” is an intriguing example of an assignment on social science.... The paper “Teachers' Beliefs and Students' Development, Migration, Distress, and cultural identity” is an intriguing example of an assignment on social science....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us