StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

CNS Breathe Strip Marketing Strategy - Case Study Example

Cite this document
Summary
Name Instructor Task Date CNS Breath Strip Marketing Strategy CNS has a global market and has tailored its marketing to fit international standards and fit the needs of the varied customers it has in the different markets. In order for any company to participate satisfactorily in the global market, it needs to ensure that they have the appropriate strategies, which will ensure that they gain competitive advantage over other suppliers of the same product…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
CNS Breathe Strip Marketing Strategy
Read Text Preview

Extract of sample "CNS Breathe Strip Marketing Strategy"

Download file to see previous pages

The company has used prominent people in Japan, the United States, and in Italy as their public relations since they will have an impact on the consumer choices after being seen using the breathing strip. For example in Italy, they used a Valentino Rossi, who is a famous motor cycle racer to promote the breathing strip. Since people will want to emulate they people the find famous, they started using the breathing strip to take care of their breathing problems, and this increased sales for the product.

The company also embarked on a campaign in all the countries it supplies the breathing strip to know the needs of consumers by conducting market research to know the consumer needs, for example, when it first introduced the strip in the united states, it was black and recorded high sales since it meant it should be used at night. However, when the same product was introduced in England, it had a negative impact since people there wanted it to come in a lighter color to indicate that it is helpful for breathing.

This prompted the company to change the color of their product so that it can be tailored to meet the needs of the target market. CNS’s brand image is strong as many people around the world are using it, and this is owed to the company’s advertising strategies. The company has many markets, the price of the product is not the same in all the markets, and they consider the market constraints in the target market before setting the price. This implies that users of the breathing strip will be willing to pay for the product provided it treats their breathing problems regardless of the price.

The company embarks on extensive advertising campaigns to ensure that consumers are aware of the product. The company uses television advertising to promote the use of the product in most of its market since it has a wide coverage, implying that the advertisement will reach a wide audience. It also has a large market at convenience shops meaning that people do not have to have a prescription in order to buy the breathing strips. Valentino Rossi increased awareness of the breathing strip in Europe, and he uses the strip for most of his racers and on the two occasions when he did not use the strip, he lost the races and since then he has been using the nasal strip.

This was a big boost to the company’s sales since people all over Europe with breathing problems started using the strip to help them in breathing, and the company increased their sales. People‘s culture and their way of life are important considerations when determining the market approach to be used in a certain market. This is because the beliefs of people ought to be incorporated in the marketing approach to ensure that they respond positively to the company’s product. In New Zealand, rugby is one of the most treasured sport in the country, and this means that the marketing approach for CNS would have to include some aspect of the game.

Rugby is deeply rooted in the society and their national rugby team would be a good base for the marketing campaign. CNS could use one of the prominent players of the All Blacks team to market the product. Since the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“CNS Breathe Strip Marketing Strategy Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
CNS Breathe Strip Marketing Strategy Case Study Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/marketing/1434876-cns-breathe-right-strip
(CNS Breathe Strip Marketing Strategy Case Study Example | Topics and Well Written Essays - 750 Words)
CNS Breathe Strip Marketing Strategy Case Study Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/marketing/1434876-cns-breathe-right-strip.
“CNS Breathe Strip Marketing Strategy Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1434876-cns-breathe-right-strip.
  • Cited: 0 times

CHECK THESE SAMPLES OF CNS Breathe Strip Marketing Strategy

Effects of Franchised and International Brand Stores on Local Saudi Clothing Retail Stores

Research Word: Retail Industry, Retail marketing mix, Saudi franchised international brand, Global marketing strategy.... This situation analysis has been assessed and promulgated customised strategy under the “Global Marketing Strategies”.... We have collected data relating to the Saudi woman and their frequency of visiting particular band irrespective local or international, and also Saudi market itself to harness what are the marketing mix positioning and strategy practiced in domestic shape....
9 Pages (2250 words) Dissertation

Aptamil Power Milk - the Criteria Used for Choosing the Location of the Firm in China

The study "Aptamil Power Milk – the Criteria Used for Choosing the Location of the Firm in China" finds out why the choice of location is critical when expanding globally, discusses customer base, local demand for similar products, strategic methods of entry and possible consequences.... hellip; Choosing the appropriate location for expanding internationally needs to be carefully planned due to the willingness of authorities in the target market to support the activities of foreign organizations....
7 Pages (1750 words) Case Study

Commercialization and Business Development of Diabetic Monitoring Devices

Table of Contents Technology 6 Product Description: HealthKart Diabetz 6 Key Success Factors 6 Patents 7 Process of Acquiring Patents for Diabetic Monitoring Device 9 The Firm: Health Kart Diabetes 10 The Business Opportunity 11 Value Proposition 11 External Players 12 Market 13 Market Dynamics 13 External Forces 13 Environmental Impact 13 Marketing Strategies 14 Strategic Positioning of HealthKare Diabetes 17 Quality Control Monitoring Process 21 Action Plan 23 Implementation of Milestones 24 Marketing Tasks 24 Timings 24 Mass Targeting strategy for HealthKare Diabetes 24 Commercial Risk Assessment 25 Financials 26 Conclusion 27 References 28 Background: Commercialization of Diabetic Monitoring Devices The commercialization activity is regarded as an important business activity, which leads to the development of a new market plan for the introduction of a new product into the market (Ahmed & Rafiq, 2002)....
20 Pages (5000 words) Essay

Innovation and Entrepreneurship in Organizations

This case study describes innovation and entrepreneurship in organizations.... This paper demonstrates the role of innovation, development, entrepreneurship, and changes in organizations.... hellip; Kwiatkowski (2000) defines enterprise or entrepreneurship as an attitude towards management that leads to the best use of opportunities....
10 Pages (2500 words) Case Study

Marketing Strategy of Adidas

It has been quick to realize that marketing and customer orientation have become vital on the part of a modern company.... The company went ahead with its aggressive marketing campaign and adopted a new tagline in 2003 -... This German footwear manufacturer is the leader in its industry in Europe and is rivaled only by Nike in the whole world....
9 Pages (2250 words) Essay

Innovation Process in Starbucks Corporation

15), innovation involves managing all activities that are necessary to the process of creating ideas, technology development, developing and marketing of a novel or improved product or services.... The author of this case study "Innovation Process in Starbucks Corporation" casts light on the business enterprises operating in competitive environments that require them to adopt appropriate measures to ensure that they enhance their long-term survival in their respective industries....
10 Pages (2500 words) Case Study

Development of an Advertising Campaign for IKEAs Furniture

The main objective of the following study is to design a marketing strategy for the IKEA company.... This advertising strategy will emphasize on supporting creativity, funded advertising, public relations, sales campaigns, and direct marketing with the aim of proving to their clientele why spending on IKEA elevates their livelihoods.... Finally, the study describes how integrated marketing communications can efficiently improve the promotion campaign....
7 Pages (1750 words) Case Study

Product Idea: Sports Bar & Grill

The study, therefore, presents an outline of the project, its objective and mission followed by a comprehensive description of business operation strategy and investment planning.... The objective of the following study is to design a business proposal that features a sports bar....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us