StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Concepts of Meat Producers - Case Study Example

Cite this document
Summary
The paper "Marketing Concepts of Meat Producers" tells us about live auction market, private treaty, graded sale, marketing alliance, video auction, internet auction, and retained ownership through the feedlot…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Marketing Concepts of Meat Producers
Read Text Preview

Extract of sample "Marketing Concepts of Meat Producers"

Selected Article:

‘Chicken Prices May Double from Next Week’ by Sarina Locke

Marketing Analysis:

This article in the ABC News product posted on 27 July 2012, shows how Australian meat producers use marketing concepts of a) positioning, b) market research, and c) market equilibrium in their business.

Australian retailers and meat producers are aware of the fact that people living in Australia like eating chicken meat more than any other type of meat. Therefore, they are trying to create an image of the product in the minds of consumers based on increasing feed grain prices in the international market. As Lauren (n.d.) states, “A good positioning strategy elevates the marketing efforts and helps a buyer move from knowledge of a product or service to its purchase” (p. 1). Using a positioning strategy, retailers are making consumers aware of an expected increase in the prices of chicken products. They are also making consumers aware of the reason behind the increase in order to satisfy them.

In the article, it is evident that Australian meat producers have researched the market to know the reason behind the expected increase in chicken rice. The research shows that chicken meat is one of the favorite proteins of Australians who like to eat loads of chicken per year. Through research about prices, meat producers have concluded that a significant increase in international grain prices over the last three months is going to increase the chicken price in the Australian markets. Moreover, they have also researched other products, such as wheat the prices of which have increased by $100 a ton recently which is nearly a thirty percent increase in wheat prices. However, they say that chicken prices are not going to increase by more than five percent. Again, the producers are trying to make good use of positioning to make consumers aware of the overall expected increase in prices.

Another concept of marketing evident from the article is market equilibrium. According to Ali (2011), the difference between demand and supply has always a huge impact on the overall market. The producers know that increased white meat prices will force consumers to eat red meat which will cause a decrease in the demand for white meat. The producers are trying to use this concept by saying that a decrease in the demand for white meat because of increased chicken prices will force suppliers to reduce feed prices which will consequently decrease the price of chicken in the Australian market.

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Assignment 1 Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Assignment 1 Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1604306-assignment-1
(Assignment 1 Case Study Example | Topics and Well Written Essays - 500 Words)
Assignment 1 Case Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1604306-assignment-1.
“Assignment 1 Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1604306-assignment-1.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Concepts of Meat Producers

Merketing Segmentation of The Food Industry

The concepts of market segmentation and product differentiation have been discussed in literature for long.... As a consequent of this, the marketers have been found to be focussing more on the small segments using concepts like direct marketing and micro marketing approaches.... Researchers are of the opinion that if it is possible to segment the market into individual and homogeneous segments, market segmentation could be effective only if the manageability and efficiencies of the marketing activities could be substantially influenced by the distinguishing and different groups of customers (Wedel & Kamakura, 2000, p....
12 Pages (3000 words) Essay

Economic Implications for Producer Investments in Value-Added Business

Consequently, the producers are identifying opportunities for their own growth and investing in value addition of the products that they produce.... Producer investments in value added business with a workable strategy is not only lucrative but also increases the potential of the producer with minimum output, therefore a very attractive option for the producers around the world.... This should mean higher income opportunities for the producers....
11 Pages (2750 words) Research Paper

The Concept and Process of Marketing

producers fully understand the value of their products but the consumer has no idea about that product's value.... Due to this producers have to come up with strategies of creating awareness to customers about the existence to the product, as well as going a step further of making its value known to the customers (Khonat, 2012, p.... Upon the production of a particular product, the producers need to have a comprehensive understanding of their customers in order to have a long-term relationship with them (Houston, 2006, p....
4 Pages (1000 words) Essay

Marketing Plan for Al Jazzira Poultry

In the poultry sector, most producers will invest in more than one of these divisions and create a chain of products including meat chicken farms, mother chicken farms, hatchers, slaughter factories.... The production of poultry meat has become the largest facet of the popular industry in Jordan – reports the World Poultry Journal.... This case study "marketing Plan for Al Jazzira Poultry" is about the success and profitability of the poultry farm depends on the selection of good genetic stock....
24 Pages (6000 words) Case Study

Segmenting the Base of the Pyramid

As a result, marketing concepts of price, promotion, place, product, and target market research has to be done by the company.... This relationship should be aimed at creating value between consumers, producers, and clients.... These concepts; are meant to meet the goals of the company and at the same time focus on customer satisfaction.... Four pillars must be taken into account while doing this, these include; target market, customer needs, integrated marketing, and profitability....
2 Pages (500 words) Assignment

Marketing Orientation Concepts

A company's focus on the market revolves around the concepts that it may apply when targeting that particular market.... marketing is one of the most widely explored business disciplines.... Traditionally, marketing has been perceived as a transactional activity involving at least two people or groups of people.... Since marketing activities result in exchanges, it constitutes a vital element....
10 Pages (2500 words) Essay

Transactional Marketing versus Relationship Marketing

Relationship marketing and transactional marketing are two contrasting marketing concepts that help to define marketing in the modern world.... Relationship marketing and transactional marketing are two contrasting marketing concepts that help to define marketing in the modern world.... Relationship marketing and transactional marketing are two contrasting marketing concepts that help to define marketing in the modern world.... The paper "Transactional marketing versus Relationship marketing " is an outstanding example of a marketing literature review....
21 Pages (5250 words) Literature review

Fantastic Farm Food Operational Management Strategy

Excessive demand for local food is forcing food producers to improve their operational strategies.... This has prompted the company to employ a marketing manager who will assist the company in its expansion strategy.... In order to accomplish its long-term as well as a short-term strategic objective, the company has recently employed a marketing manager; however, the company needs to have an operational strategy to ensure that the right quality of products reaches the marketing manager in the right quantities that will satisfy the wider market....
8 Pages (2000 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us