StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

BMW and Land Rover Companies Comparison - Case Study Example

Cite this document
Summary
The paper "BMW and Land Rover Companies Comparison" is an outstanding example of a business case study. The Motorcar industry is a very complicated industry in the world because it is unique. This is a business that most people venture in and may also leave without any growth in life. Despite that, there are those who have profited so much as a result of selling and buying motor vehicles…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful

Extract of sample "BMW and Land Rover Companies Comparison"

Download file to see previous pages

The paper "BMW and Land Rover Companies Comparison" is an outstanding example of a business case study. The Motorcar industry is a very complicated industry in the world because it is unique. This is a business that most people venture in and may also leave without any growth in life. Despite that, there are those who have profited so much as a result of selling and buying motor vehicles. The automotive industry is in charge of designing, developing, manufacturing, marketing and selling motor vehicles. Because of this, the motor industry has become one of the most important revenue contributors in the world. It has so far registered over 66 million cars, vans, trucks, and buses (OICA, 2012). The benefits of this are realized in the way it promotes the world economy and the well being of the world's citizens. The growing motor industry in the world is an assurance to the world citizens of freedom and economic growth (OICA, 2012). This is because automobiles allow people to live, work, play, and even access markets, jobs, healthcare and so on.

Because of its lucrative nature, the business has gained a lot of growth in the world's superpowers like Britain and Germany. Such countries have really invested in the motor industry and as well benefited a great deal. However, many companies in these countries have had problems with overcapacity and low profitability but the industry remains a sole provider of well-paying jobs with good benefits. The industry has great links with supplier industries as well as a big political influence. The industry has been topped as the best in the world because of the way it has speeded up industrial growth in the 20th Century and integrated with mass production and consumption.

In Britain, the automotive industry is very diverse, vibrant and one of a world-class. The value of the sector amounts to approximately £11 billion (UK Trade & Invest, 2012). It has been ranked the 4th best in Europe and 12th best globally. The beginning of this industry can be traced back to the 19th century in which the UK was the second-largest manufacturer and exporter of cars in the world. Later, the industry faced stiff competition from countries like France and Germany (Church, 01). This brought the UK to be ranked 12th in the world in terms of production. From then many British car marquees have been owned by foreign companies including BMW, Rover and the Volkswagen Group (Wells & Niewenhuis, 242).

However, in the last decade, the auto industry has greatly recovered from turbulent labor relations and a poor reputation for quality and production to one that is fully competitive (Holweg, 2009). So far, the UK has been put in the high ranks in terms of built cars and productivity and labor relations. The industry was however hit again by the global financial crisis. The British industry has exhibited a highly integrated system that offers unprecedented value and accessibility to consumers worldwide and its technological progress has had improvements in vehicle safety, environmental impact, fuel economy, performance, and comfort as well as offering a variety through model expansion (Holweg, 2009).

Because of this comeback, Britain is now making a lot of money especially in exporting cars. An example of a company that has been successful in this process is the Jaguar Land Rover, which so far has recorded its highest level of sales (Hills, 2012). Jaguar has thus become the most prestigious brand in Britain with testimonies of it doing better than was expected (Hills, 2012). This has made British cars be on high demand especially in countries like Russia, China and the Middle East (Hills, 2012).

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(BMW and Land Rover Companies Comparison Case Study, n.d.)
BMW and Land Rover Companies Comparison Case Study. https://studentshare.org/business/2038956-need-to-compare-two-organisation-which-are-bmw-company-and-range-rover-company-giving-4000-6000
(BMW and Land Rover Companies Comparison Case Study)
BMW and Land Rover Companies Comparison Case Study. https://studentshare.org/business/2038956-need-to-compare-two-organisation-which-are-bmw-company-and-range-rover-company-giving-4000-6000.
“BMW and Land Rover Companies Comparison Case Study”. https://studentshare.org/business/2038956-need-to-compare-two-organisation-which-are-bmw-company-and-range-rover-company-giving-4000-6000.
  • Cited: 0 times

CHECK THESE SAMPLES OF BMW and Land Rover Companies Comparison

Impact of the Decline in the Car Industry on the State of UK

In 2000, the rover Cars went into bankruptcy due to the fact that the former BMW owner was not successful in recovering the company from the huge losses that it had accumulated.... … The paper "Impact of the Decline in the Car Industry on the State of UK"  is a perfect example of a research paper on macro and microeconomics....
7 Pages (1750 words) Research Paper

Characteristics of a Perfect Competition in Business

… The paper “Characteristics of a Perfect Competition in Business” is an outstanding variant of the essay on macro & microeconomics.... Economists have identified the different types of market structures like monopoly, monopolistic competition, perfect competition, and oligopoly....
6 Pages (1500 words) Essay

Comparative Analysis of Car Features - Honda, Toyota, and BMW

This is where Honda, bmw and Toyota top as the best Brand image based on annual car-buyer perception ratings (Macesich, 2013).... Today, the motor vehicle world landscape is shifting as companies try hard to be innovative enough to stay ahead of the competition in a very competitive market space.... Today, the motor vehicle world landscape is shifting as companies try hard to be innovative enough to stay ahead of the competition in a very competitive market space....
8 Pages (2000 words) Case Study

The Aston Martin and the BMW Company Industry

Many companies that developed throughout this period have had their moment of financial success as well as the financial meltdown.... Many companies that developed throughout this period have had their moment of financial success as well as the financial meltdown.... The company is, however, at a disadvantage since companies such as Audi and Mercedes had already been in the market earlier and had already established themselves in the region....
12 Pages (3000 words) Case Study

Design of New Amphibious Sports Car by Mercedes Benz

New Amphibious Sports Car by Mercedes Benz is a car which can be used both on land and water.... Since it will provide transport facility both on land and water the new concept added to the car will help people who are prone to flood and situated at places which is near the water area.... Mercedes Benz has looked towards using motorsports technology so that the car performs both on land and in water....
6 Pages (1500 words) Case Study

Analysis of Business Models of AIRBNB and UBER

In a nutshell, this technology has facilitated the development of a new business model, where companies or rather organizations maximize the revenues as they implement measures to reduce their costs (Osterwalder, Pigneur & Clark, n.... … The paper "Analysis of Business Models of AIRBNB and UBER" is an outstanding example of a business case study....
6 Pages (1500 words) Case Study

O'Meara Electronics

According to Hon, (2012) it is important for the companies to make sure that it can safeguard the needs of its most valuable employees to ensure that it can succeed in the long run.... … The paper "O'Meara Electronics" Is a great example of a Management Case Study.... Various remuneration systems may be used by different organizations to meet diverse needs and ensure that employees are adequately motivated....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us