StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Communication study4-5 - Essay Example

Cite this document
Summary
It also highlights the importance of social research in contemporary times. Social research is normally conducted for different purposes. It incorporates such aspects as how the study is conducted and…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Communication study4-5
Read Text Preview

Extract of sample "Communication study4-5"

Chapter 4: Research Design Key terms – Exploration, Explanation Chapter four is a general introduction of the research design as a concept. It also highlights the importance of social research in contemporary times. Social research is normally conducted for different purposes. It incorporates such aspects as how the study is conducted and when it is to be conducted. The purpose of the research, therefore, calls for a research design that best fulfills all the objectives of the researcher. One of the objectives of research is exploration.

This revolves around the researcher’s desire for more knowledge and understanding. In this case, a researcher might want to get information on a given topic achieved by conducting an examination of a topic. S/he is at the same time undertaking a feasibility test with regard to how one should conduct more extensive study. Thirdly, the exploration aspect of research develops methods that are likely to be employed in other subsequent studies. A research that aims at addressing such a cause is referred to as exploratory research.

The second purpose of research is description – descriptive research. It involves employing scientific observation in the description of situations and events. Scientific observations are perceived as deliberate and careful. Explanation as the third purpose of research answers the “why” questions. It explains the causes of varied phenomena. The researcher at this point seeks to give varied accounts of a phenomenon. The chapter elaborates on how a researcher should design a research project.

Firstly, s/he should define the purpose; is it explanatory, exploratory or descriptive? Secondly, one should specify what each concept that is to be studied means as well as selecting a research method. In addition, the researcher should determine the means through which the results will be measured. Still on the design, whom or what to study should be determined. The other aspects of research design include the collection, process, and analysis of data and the reporting of findings. Chapter 5: Conceptualization, Operationalization, and MeasurementKey terms- Concept, Empirical observation, Measurement qualityThis chapter delves on the gradual process of research from the idea to the actual study.

Before any research study is undertaken, the researcher has only an idea which s/he begins with. There are three stages that define the research process; conceptualization, operationalization and measurement. Conceptualization is a mental process whereby concepts (mental notions) become more precise and specific. Concepts are summed up by experiences and observations that are somehow related. At this stage, the researcher specifies what they mean with regard to terms as used in research. As such, there are many conceptions, concepts and reality issues.

In social research, therefore, these issues are explained and proved usually at the initial stages. The whole idea of conceptualization as indicated above is a matter of observation. The researcher therefore gets interested in the topic and conceptualizes it in the most effective way. The next stage involves operationalization. This operational aspect involves elaborating precisely how a concept in the research will be measured. At this stage, operationalization seeks to develop research procedures which will ultimately lead to empirical observations.

These empirical observations are representations of the concepts in the study as viewed in the real world. The researcher has to come up with the best methods that fit the objectives to be realized. Measurement involves the actual results as obtained from the study. The figures obtained must be measured and then presented in the most effective way before interpretation. It is from this interpretation of the collected and measured data that the researcher can be able to make deductions. S/he can then relate the information with actual factors considered.

It is further noted that before, during and after the study is conducted, some issues must be realized. These issues ensure validity, accuracy, reliability and precision in the course of the whole study. Works CitedBabbie, Earl, R. The Practice of Social Research. Cengage Learning. 2013

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Communication study4-5 Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Communication study4-5 Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/journalism-communication/1617869-communication-study4-5
(Communication Study4-5 Essay Example | Topics and Well Written Essays - 500 Words)
Communication Study4-5 Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/journalism-communication/1617869-communication-study4-5.
“Communication Study4-5 Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/journalism-communication/1617869-communication-study4-5.
  • Cited: 0 times

CHECK THESE SAMPLES OF Communication study4-5

The Present Age of Business Markets

This largely calls for the need for firms to ensure product differentiation as well as effective communication that can help win over the minds of the customers and help establish the brand in the market.... Further in the next section a comparative analysis of the marketing communications strategy of four businesses along with an analysis into the ethical aspects of marketing communication would be analysed....
12 Pages (3000 words) Essay

Sterling Financial Study

The problems faced by the company at this time are considered to fall into the categories of communication and perception.... hellip; Bill Border and his team has suffered a great deal lately and needs to mend relationships and break down communication barriers in order to function effectively as a team.... Bill's lack of networking time, communication, and misconceptions on employee performance, led to the firing of a potentially valuable employee, and has led to other, larger problems such as higher anxiety, lack of positive motivating forces, and even less communication than before....
4 Pages (1000 words) Essay

Interpersonal Communication: A Case Study

Rob and Anya have been very close friends for many years.... Recently they have been feeling some tension in their relationship at times.... They believe this is because they have been toying with the idea of dating and becoming more than friends.... While they talk openly about this, they have not come to a decision about how to proceed....
3 Pages (750 words) Essay

Communication Within The Construction Industry

Moreover, it seems that there are issues referring to the In this context, it has been found that the Simon reports (1944, 1945, 1948) could be possibly regarded as a primary theoretical approach to the issue of communication in the construction industry.... In other words, there was an ‘indirect' reference to the communication as a necessary element for the successful completion of a construction project.... The study of the role of communication in the development of a construction project was expanded after the decade of 1960s while in the 1970s one of the most important studies appeared in the area is that of Broadbent's Design and Architecture in 1973 which included “an entire chapter for the issue of communication” (Emmitt et al....
12 Pages (3000 words) Essay

Business Communication And Presentations

This paper talks that communication is the transfer and understanding of meaning.... communication can be either interpersonal or organizational.... … According to the report communication with a person is done in various ways but broadly it can be classified into two parts, a) Verbal and b) Non-verbal.... When it comes to team work, mangers always prefer verbal communication as if it most effective in comparison to the other forms....
30 Pages (7500 words) Essay

Close Relationships Sometimes Mask Poor Communication

This paper “Close Relationships Sometimes Mask Poor communication” is the case about how we communicate with other people.... hellip; The research study's authors attributed this belief to the phenomenon called as “closeness-communication bias” which gave the study participants a false sense of perception in estimating the quality of communications.... DiscussionThe research study's authors attributed this mistaken belief to the phenomenon called as “closeness-communication bias” which gave the study participants a false sense of perception in estimating the quality of communications....
2 Pages (500 words) Book Report/Review

Project Management & Strategic Planning - Case Study -- [S6]

The striking differences between the implementations at both airlines are that of a backup plan, prior communication with stakeholders and measures taken to counter contingency situations arising from business continuation while adopting the new software.... he striking differences between the implementations at both airlines are that of a backup plan, prior communication with stakeholders and measures taken to counter contingency situations arising from business continuation while adopting the new software....
2 Pages (500 words) Essay

The Selection of Effective Mode of Communication

This paper "The Selection of Effective Mode of communication" discusses the communication media that is used in an organization were face to face meetings, telephone, note/memo, mail, and standard report.... Modern communication media include electronic mail, fax, videoconference, etc.... Consequently, communication media and their effectiveness in organizational communication have received much attention from researches in recent years....
9 Pages (2250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us