StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Speaker responce on sport markting - Essay Example

Cite this document
Summary
First, there was the outline of facts and points that are useful in understanding sports marketing. What has been presented was perhaps analogous to empirical evidences to the theories we have…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Speaker responce on sport markting
Read Text Preview

Extract of sample "Speaker responce on sport markting"

Reaction Paper for a Presentation on Sports Marketing The presentation delivered to the was interesting primarily on two fronts. First, there was the outline of facts and points that are useful in understanding sports marketing. What has been presented was perhaps analogous to empirical evidences to the theories we have learned during the lectures. The experiences of the speaker were excellent case studies that confirmed and supported marketing concepts learned so far. Secondly, I was drawn to the speakers point of view.

There were several instances where his take, position and opinion on a concept has added dimension to what were being explained. She has travelled the world so I am sure that she understands the cultural aspect of sports marketing particularly when the market is international in scope. The requirements for this had been outlined by Blanchard et al., (2012), underpinning a degree of market heterogeneity that sports marketers should understand. The speaker’s expertise is on television and she offered really helpful insights with regards to producing marketable content.

What made her relevant for me in this respect was that despite her generation in terms of the length of her career, she immediately identified mobile communication as the development that would make sports television exciting and very viable today and in the future. I believe that this is the most important part of her presentation. According to her, there is a lot of opportunities and they are within the platform where content could be accessed anytime, regardless of location. She also cited the role of emerging players in the sports television industry brought about by the new capabilities allowed by technology.

Based from what she has talked about, it seems to me that there will be a lot of diversity in terms of marketing. This is where I believe I could apply what I have learned in the presentation to my career. She provided the details with how I would be able to maximize marketing opportunities and engage the target market by using the new media such as mobile communication and technologies such as streaming technology. I see several insights that are applicable to marketing events such as the Qatar Olympics.

In learning the tools and strategies as told by the speaker, I think that I could create or build a sound marketing strategy for it, one that maximizes its potential as a sporting event.While the speaker began the presentation with an outline of opportunities, she also gave enough materials that allowed the audience to determine that despite the technological advances in sports television, there are constant characteristics that people such as marketers must be familiar with. For example, when the speaker talked about access to content across all media devices, she pointed out that the process still entail traditional market behavior when it comes to sports spectatorship.

This is the reason why she explored the streaming technology in great detail. According to the speaker, sports enthusiasts and audiences are still drawn to live coverage and that they typically peruse sports media content in groups. These variables make the traditional manner of delivering content still relevant today and something that we will see in the future for events like the World Cup in 2022.Finally, the speaker also touched on several controversial issues such as the pursuit for profit: that sports networks are not averse to commercializing programming because of the amount of money the contents could generate.

The point made was whether this is correct or unethical. As a stakeholder in the industry, with the possibility of working within this system, I think that there should be a balance between profit and the relevance of sports. These two are critical, since without one, we may never witness truly remarkable sporting events. The profit guarantees good players, exciting games and well-oiled sporting machines that ensure the persistence of sporting events for us to enjoy. If it is not profitable, television could kill a league or an event such as when XFL was axed due to bad rating (Leeds & Von Allmen 2014, p. 4-30). But focusing on profit could harm the very objective of sports broadcast and its positive impact on society as a whole.

ReferencesBlanchard, Simon, DeSarbo, Wayne, Atalay, S and Harmancioglu, Nukhet 2012, Identifying consumer heterogeneity in unobserved categories. Marketing Letters, vol. 23, no. 1, 177-194. Leeds, Michael and Allmen, Peter 2014, The Economics of Sports: Monopoly and Antitrust. Pearson Education.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Speaker responce on sport markting Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Speaker responce on sport markting Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1637362-speaker-responce-on-sport-markting
(Speaker Responce on Sport Markting Essay Example | Topics and Well Written Essays - 500 Words)
Speaker Responce on Sport Markting Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1637362-speaker-responce-on-sport-markting.
“Speaker Responce on Sport Markting Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1637362-speaker-responce-on-sport-markting.
  • Cited: 0 times

CHECK THESE SAMPLES OF Speaker responce on sport markting

Marketing Management: Marks and Spencer

Marketing Management Name: Tutor: Institution: Date: Marketing Management: Marks and Spencer Company Background Marks and Spencer has been operating for the last 129 years, whereby it grew from a single market stall and it became an international multi-channel retailer.... hellip; Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties....
6 Pages (1500 words) Essay

Speaker presentation response paper

[Instructor Name] speaker Presentation: A Response Paper The presentation by Greg Feasel who works in Colorado baseball team, "Colorado Rockies" that I witnessed was concerning sports matches tickets are sold by keeping perceived values and value added services to mould consumer behavior.... hellip; The speaker has also mentioned the ways through which the tickets were being sold.... I am sure that the speaker has clearly understood the need if modern ways to reach out to the consumers....
3 Pages (750 words) Essay

Gala Dinner and the Media Launch

Gala Dinner and Media launch are one of the two events that mark the climax of the Australian Olympic Committee conference.... This strategic plan will therefore act as a guide to the two events i.... .... the Gala Dinner and the Media Launch. Event and festival occasions are important opportunities for the organizations to promote themselves....
15 Pages (3750 words) Case Study

Active Listening Paper

Listening forms an important part of business… Listening is the different form of hearing because it can discern between sounds and includes the comprehension of undertones which are not uttered by the speaker.... Active listening is characterized by a prompt feedback to the speaker on what is perceived or understood of his vocals and actions.... ?? The empathy to the speaker is the basic requirement for active listening.... The first obstacle to my active listening objective was to overcome my general perception about the speaker and to concentrate objectively on the currents issues being discussed by Mr....
4 Pages (1000 words) Essay

Customer Relationship - discussion

While listening requires paying attention to the speaker, hearing lacks attention, as it is passive and voluntary.... When a person is listening they are actually comphrending what is being said to them and can respond by repeating some of what you said to let the speaker know they are actually listening....
2 Pages (500 words) Essay

Speaker responce

These two words were misused in the context of… Hence in the presentation, right words need to be used in the correct manner and in a particular context where they fit properly (Johanna 20). The consumer culture is actually influenced by the choice of words used during a presentation on the advertisement or promotion of speaker's response In the insightful presentation, there were some of the words that were particularly missed during the presentation process.... The audience will choose to listen to the presentation depending on the relevance of the topic being presented to them via the speaker....
2 Pages (500 words) Essay

Event Evaluation Plan

"Event Evaluation Plan" paper analyzes the event which was a form of a fundraiser organized by Brisbane riverside lions club.... The club is a branch of lions club international.... The club membership is voluntary and members volunteer to help solve the needs of the surrounding community.... nbsp;… The lunch had been prepared by community members according to the set standards by Brisbane local council by-laws....
9 Pages (2250 words) Coursework

Models of Event Evaluation

"Models of Event Evaluation" paper states that events are designed experiences created in order to achieve a given purpose or objectives.... All organizations and people plan events every day.... Organizing and managing an event is complex and time-consuming and usually has costs associated with it....
7 Pages (1750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us