StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Planning and Management of Public Relations Campaigns - Essay Example

Cite this document
Summary
The goal of this paper is to describe how a PR campaign is planned and managed, in general, across different organizations and sectors. The main sources are scholarly resources, including PR books, articles, and news in print and in digital data reservoirs…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Planning and Management of Public Relations Campaigns
Read Text Preview

Extract of sample "Planning and Management of Public Relations Campaigns"

Download file to see previous pages

This essay presents some of the definitions of public relations. First, a public relations, as a practice, refers to the “development and management of ethical strategies using communication to build relationships with stakeholders or publics” The definition ensures that PR follows ethical principles in managing organization-stakeholders/public relationships. Second, the Chartered Institute of Public Relations (CIPR) defined “public relations [as] about reputation” and “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics”.

This definition is essential in emphasizing the essence of protecting the organization’s reputation in attaining inter-stakeholder interests. These definitions promote the philosophy that PR seeks for win-win solutions when designing PR campaigns so that organizations can maximize gains from the latter. The roles of public relations practitioners1 are diverse, depending on the size, nature, and aims of their organizations. Larger organizations that deal with services, for instance, can have a PR department that has numerous PR functions and that is separate from advertising and marketing, while smaller organizations may integrate PR and other marketing and communications functions.

PR roles can include, but are not limited to, the following: (1) cause or relationship marketing- create and preserve relationships to build customer loyalty; (2) communication- share ideas, messages, or opinions through verbal/nonverbal/symbolic expressions; (3) community relations- build relationships between/among organizations that impact one another; (4) crisis management- respond to different kinds of crises and maximize potentially positive outcomes; (5) integrated marketing communication (IMC)- merge PR, marketing, and advertising to attain a uniform marketing approach; (6) issues management- identify organizational issues and appropriately and strategically respond to them; and (7) media relations- create relationships between the media and the organization.

Some of these roles overlap or can be described as marketing roles, which is why some organizations use their marketers as PR staff personnel too.  With diverse roles and responsibilities, public relations practitioners can use different approaches to designing PR campaigns.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Planning and Management of Public Relations Campaigns Essay”, n.d.)
Planning and Management of Public Relations Campaigns Essay. Retrieved from https://studentshare.org/management/1696450-planning-and-management-of-public-relation-campaigns
(Planning and Management of Public Relations Campaigns Essay)
Planning and Management of Public Relations Campaigns Essay. https://studentshare.org/management/1696450-planning-and-management-of-public-relation-campaigns.
“Planning and Management of Public Relations Campaigns Essay”, n.d. https://studentshare.org/management/1696450-planning-and-management-of-public-relation-campaigns.
  • Cited: 0 times

CHECK THESE SAMPLES OF Planning and Management of Public Relations Campaigns

Portfolio of Public Relations Campaigns

In this paper “Portfolio of public relations campaigns” the author analyzes the idea behind Stoptober that is to encourage smokers to stop smoking en masse, with the support of the people around them.... This campaign was initiated and launched by the Department of Health....
36 Pages (9000 words) Essay

Public Relation campaign for Huntingdon Life Sciences

11 Pages (2750 words) Essay

Public Relations

Topic: public relations Introduction: In the present competitive world of business and relations, public relations (PR) are considered as a significant factor affecting the performance of the organizations.... This particular study focuses on the strategic PR practice as a measure in the Department of Transport in London intending to implement campaigns addressing road accident deaths.... Community relations are extremely necessary in this context....
5 Pages (1250 words) Coursework

Effectiveness of PR Campaigns Initiated by UNICEF

public relations Introduction public relations (PR) is often considered to be one of the vital instruments for effective communication with publics within the modern day business environment.... Correspondingly, the communication campaign initiated with due concern towards health issues, UNICEF targeted the group of public including men and women living in the most deprived areas specially those working in hazardous environmental conditions.... In order to attain successful outcomes from the campaigns that are designed to promote healthy relationship with large group of population and encouraging behavioral change concerning with certain specific issues identified by NPOs, it is crucial that proper strategies and planning is devised prior to the commencement of the campaign....
13 Pages (3250 words) Essay

Public Relations Campaigns

onventionally most of the public relations activities were executed through media releases only.... But as per the modern trends, a well planned PR strategy public relations are considered as a management function now.... PR usually handles topics of public interest.... Though the aim of PR activities doesn't mean for publicity, most of the PR campaigns include provision for publicity as well.... PR controls the flow of information between the organization and its public....
4 Pages (1000 words) Essay

Planning and management of public relation campaigns

Some of the… First, public relations, as a practice, refers to the “development and management of ethical strategies using communication to build relationships with stakeholders or publics” (Johnston & Zawawi, 2014, Third, the Chartered Institute of public relations (CIPR) defined “public relations [as] about reputation” and “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics” (Langley, 2009)....
40 Pages (10000 words) Essay

Lipton Public Relation Campaign

Often celebrity public relation campaigns have also held in different parts of the world to gain more popularity among celebrities, athletics, and other experts.... public Relation is an effective communication tool between an organization and its stakeholders.... This paper highlights the Lipton public Relation Campaign.... Just like the marketing plan helps in achieving success for a business similarly a healthy public relation strategy creates a good impression and reaction....
13 Pages (3250 words) Research Paper

Public Relations Problems

The role that public relations concepts play in this campaign program is very crucial to the success of the legislative agenda.... hellip; public relations play a very important role in ensuring that campaign activities are on the right track and that they are successful.... The paper takes you through a planning process where issues to do with goals, objectives, strategies, tactics of communication, scheduling, budgetary allocations....
25 Pages (6250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us