StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Web-Based Surveys Benefits over Traditional Survey - Assignment Example

Cite this document
Summary
The author of the paper "Marketing Web-Based Surveys Benefits over Traditional Survey" will begin with the statement that there are benefits enjoyed by an organization using the web-based surveys which are not available to the organization that considers traditional survey research…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Marketing Web-Based Surveys Benefits over Traditional Survey
Read Text Preview

Extract of sample "Marketing Web-Based Surveys Benefits over Traditional Survey"

Cost-effectiveness is one of the benefits enjoyed by the users of web-based surveys. Online or web-based surveys require little money to complete the process. The person contacting the survey only needs to create a website or have the survey hosted on another website. The surveyor incurs the cost of internet and Webhosting or the creation of a website. The respondents have to pay an internet bill in order to complete the survey. On the other hand, traditional surveys are more expensive, since they need more materials and work.

In the traditional survey, an individual needs more people to contact the survey. Transport cost is also needed in order to reach the respondents. Online surveys are less expensive than traditional surveys. Better reach is another benefit of using web-based surveys instead of traditional surveys. The web-based or online survey enables the surveyor to reach a large number of people. The use of a web-based survey enables the surveyor to reach more people without contacting additional interviews or scheduling complicated fieldwork.

The survey is carried online and anybody with access to the internet can participate in the survey. On the other hand, the traditional survey does not reach more people. The surveyor needs to carry out more fieldwork in order to reach more people. It is tiresome to meet more people so traditional survey researcher opts for a small number of people. The web-based survey carried on online platforms enables an individual to reach more people than the traditional survey research. Finally, web-based survey enabled the surveyor to have better targeting.

Better targeting benefit is enjoyed by the person carrying out the web-based or online survey. Over the internet is simple and easy to target people depending on the interests and behavior. In the traditional method, an individual can only target people with respect to demographics. The use of web-based or online surveys enables the targeting of respondents, while the traditional method does not allow better targeting. Kay Jewelers Redesigning The idea of redesigning stores by Kay Jewelers is not bad. Redesigning will lead to the attraction of more customers due to the production of new products.

Currently, people are spending most of their money on entertainment, jewelry, cloth, and leisure. The most liked jewelry are rings, reckless, and watches. Kay Jewelers should consider maintaining the sale of rings, watches, and reckless in their stores. They should also consider the sale of beverages and alcoholic drinks for customers. Currently, venturing into the leisure business can be more profitable. Kellogg’s Increase in prices will not make Kellogg’s make more profit. The increase in price will disappoint customers.

The customers will look for Kellogg’s competitor offering the same breakfast cereals at a lower price. The increase in price will automatically lead to reduced sales.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Assignment Example | Topics and Well Written Essays - 500 words - 15”, n.d.)
Marketing Assignment Example | Topics and Well Written Essays - 500 words - 15. Retrieved from https://studentshare.org/marketing/1687729-marketing
(Marketing Assignment Example | Topics and Well Written Essays - 500 Words - 15)
Marketing Assignment Example | Topics and Well Written Essays - 500 Words - 15. https://studentshare.org/marketing/1687729-marketing.
“Marketing Assignment Example | Topics and Well Written Essays - 500 Words - 15”, n.d. https://studentshare.org/marketing/1687729-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Web-Based Surveys Benefits over Traditional Survey

The Benefits and Challenges of Working Virtually

A survey conducted by Crook of International Data Corporation (IDC) “on mobile enterprise claims that by 2015, more than one billion workers across the globe will be working remotely or as virtual workforce”.... Time, distance, and advances in technology and communications has brought a change to the traditional employer and employee relationship.... Professional isolation concerns reflect the possibility that the virtual environment can change an employee's opportunities for participation in traditional office interaction, such as physically attending meeting, face to face contact like chatting around the water cooler or coffee area or taking smoke breaks and walks (Cooper & Kurland, 2002, p....
17 Pages (4250 words) Essay

Marketing Strategy of Apple

ABSTRACT With the technological advancement that is taking place, marketing of high-technology products has become a specialized activity that has to stretch beyond the traditional marketing strategy.... Therefore, the traditional marketing tools are no more applicable as consumer needs and demands are ever-changing.... over the last decade, Apple redefined the music and cellphone business, and the entertainment and media world by introducing IPod, IPhone and IPad....
56 Pages (14000 words) Dissertation

Apple's Loyal Customer Base

A company uses various traditional and modern communication channels to be in line with changing customer tastes and preferences.... The company organizes workshop programmes and promotes other personal customer relationship practices like e-mails and surveys as part of building a long-term relationship with its customers.... As scholars point out, a well-developed business model, competitive products, an innovative marketing strategy, and a potential operational model constitute the key elements affecting Apple's overall corporate strategy....
7 Pages (1750 words) Assignment

Popularity of Web-Based Surveys

Ladner, Wingenbach and Raven (2002) report “a simple Internet query of ‘web-based surveys' produce[s] over 18,500 matches”.... With technological advancement, researchers are indulging in online researches and collecting data through different online survey methods.... Web based survey gained popularity at accelerated pace.... Most frequents benefits associated with online survey are efficacy, specific to time and money, huge data availability, less response bias etc while biggest demerits associated with this kind of survey are reliability and validity of the research (Vereecken, 2001)....
8 Pages (2000 words) Essay

Guerrilla marketing and advertising

This work assesses the impact of guerrilla marketing strategies on consumers' outcomes like their perceptions towards the marketing strategy, their purchase intention, and their purchase behavior.... Guerrilla marketing is a marketing strategy that is innovative, creative and non-conventional.... The author takes the customers' perspective on Guerrilla marketing strategies and assesses if these marketing strategies inspire the customers to purchase the product....
41 Pages (10250 words) Dissertation

Influence of E-Commerce on the Modern Business

This report discusses the significance and nature of e-commerce, the scope of transactions served by this service, the advantages e-commerce enjoys over traditional commercial transactions, and prospects about the future of e-commerce.... A survey of academic literature reveals that there are both advantages and disadvantages in resorting to e-commerce.... The report also presents and analyzes the data gathered in a survey conducted among businessmen and customers who use e-commerce, as to the benefits they had experienced as a result of this patronage....
22 Pages (5500 words) Essay

The attitude of American public towards GM food

The increase in multinational corporations and economic power of the GMO manufacturing companies has impacted the quality of the GMO foods and threatened the traditional farming in rural societies in most of the rural developed countries.... The consumer attitudes towards biotechnology have been surveyed in Europe and USA over the past decades.... This paper will review the attitudes of the American public towards the GMO foods over the recent years....
5 Pages (1250 words) Research Paper

The Use of Information Technology In the Delivery of Hospitality Services

In fact, manual data entry and traditional paper-based was slow, time-consuming and unproductive, and it did not offer effective support in letting the hospitality firm know what is the current status of their firm.... The information technology has also helped the hospitality firms to automate their manual or traditional business processes.... his paper has also discussed some of the latest technologies which can be adopted by hotels in order to get a competitive edge over other hotels and get the attention of more customers....
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us