StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Channels of Apple Computers - Essay Example

Cite this document
Summary
This essay "Marketing Channels of Apple Computers" focuses on the marketing channels of all the products of Apple, which has created an increased rate of demand day by day in various outlets. The products of Apple allow their customers to enjoy and download whatever they want…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Marketing Channels of Apple Computers
Read Text Preview

Extract of sample "Marketing Channels of Apple Computers"

Apple Computer's Marketing Channels TABLE OF CONTENTS Executive Summary... 3 Situation Analysis...... 3 Assumptions 5 Core problem.. 5 Evaluative Criteria.. 6 Alternatives and Analysis of Alternatives.. 6 Decision and Justification 9 Implementation... 10 Bibliography12 EXECUTIVE SUMMARY The main focus of this paper is on the marketing channels of all the products of Apple, which has created an increased rate of demand day by day in various outlets. All the products of Apple allow their customers to enjoy and to download whatever they want. Now Apple is producing such kinds of products in which you cannot only download your favorite music but also any kind of literature and books, which can be very easily read and listened. This paper is for one of the best selling company Apple, which provide the brief description of its each and every product. Along with this there is a deep insight of the situation analysis, the target market, all the marketing objectives and also the marketing strategies that have also been used and along with this the process of monitoring, controlling and the process of forecasting strategies. (Owen, 2004) SITUATION ANALYSIS The situation analysis basically consists of two main parts: 1. MARKET ANALYSIS The internal influences of the market analysis consist of the following steps of procedures: Capital availability: The main area of the capital availability is that with the help of the competition t may cause a great and a vast mishap in the cash flow. Management: Along with this an effective management is also required for the development and also for the training of employees in order to have a continue innovation of all the products of Apple for maintaining and retaining sufficient amount of funds, whenever other competitors are introducing new products. Technological adoption: The latest technology must be adopted in order to improve the overall efficiency. Along with this an integrated amount of technology must be conveyed directly into operations. Competitors: Along with this each and every competitors will also regulate that why, how and what kind of strategies will be adopted. Demographic patterns: Females and males from the age level of 12 years and above will be always in a favor of Apple's product due to its all the new innovations, which are able to perform and also to avoid all those facilities, which would greatly appeal them. Overseas influence: The break down of all the barriers, which are in between those countries, which also increase the sales level of all the products of Apple along with this, it would also make people aware from their products. 2. PRODUCT ANALYSIS: All the products of Apple are currently in the growing stage, with the help of which more and more people are becoming aware from their products and also purchasing their products, and with the help of this the demand is increasing day by day. On the other hand the sales are also growing very fast and profits are also rising very quickly, however apart from this the competitions is also increasing as the competitors are very much cognizant of all the tactics of all the product of Apple. During this innovative stage, there are also many opportunities in order to have wider distribution; with the help of this the sales will be higher and higher. ASSUMPTIONS Apple computer, Inc is known as one of the greatest leader in the world of personal computers (pc) until its cloned IBM pc gained popularity. The market share of Apple slipped in spite of the gained popularity of its MAC great range of computers, which were no doubt sold with the help of all authorized retailers and resellers. In order to regain the market share of Apple, it started selling their products online in 1997 and also with the help of all the company owned retail stores. (Glen, 2006) CORE PROBLEM The core problem of this company is that despite the marketing channels which very truly tells punters that the Cupertino has one of the best quality in all over the world, a tag price that exactly matches, the Apple faults have thus flooded into a rescuecom which is one of a New York based chain of all the computer service shop. This problem created a great problem for this company and due to this Apple suffered a lot. They found themselves in a big danger. (Raskin, pg 50-54) Competitors are also making profit day by day and due to this Apple has no doubt to suffer a lot. EVALUATIVE CRITERIA In the past two decades, information technology has made a well-known place in the world. Apple is a company where people who are working very hardly in order to generate good results. The marketing channels of this company are very much strong, with the help of which they came to know that what is the current value of our product, how our product is working, ho our competitors are doing and also that through what ways we can improve our marketing policies. (John, pg 45-47) There are different kinds of marketing channels with the help of which any company can gain success and can improve day by day. (Andy, pg 12-14) The evaluation criteria are very simple and very easy but on the other hand the main focus should be on the evaluation criteria. Apple can very easily evaluate that what is the current value of our products in the society or market and how can we gain success. ALTERNATIVES AND ANALYSIS OF ALTERNATIVES Before discussing the alternatives and also doing the analysis of each and every alternatives following is the SWOT analysis: STRENGTHS: WEAKNESSES There are numerous financial resources, which can be very easily allocated in order to do an operation of any product. Most of the products are appealing for females as well as for males. All the products have good competitive skills. All the past products are also of good quality and also had good reputation. There is a use of advanced key technology. All the products have a narrow products line, so it is very much difficult to expand it into other markets. High prices of each and every product may push all the potential customers to each and every competitor along with the affordable prices. COMPETITOR ANALYSIS All the products of Apple are very much popular because the market is very well aware from their products, which give them a great advantage over all the competitors. IDENTIFY TARGET MARKET The first step in identifying target market is selecting target market. All the products of Apple are most aimed at young adults. All the products appeal to both females and males. They are targeted at the niche market, which helps in creating the product desirability. (Raskin, pg 50-54) All the products of Apple has also adopted many kind of differentiated market for each and every product as it is very well known that their products are very well characterized in gender, desire for image, age. (Amit, pg 45-47) The marketing mix of Apple basically consists of following mix. PRODUCT. All the products of Apple allow their customers to use and to gain different set of facilities. POSITIONING. Positioning basically aimed at the level of middle class towards the level of high class. BRANDING. All the products give one-year warranty to the consumers so that they can very easily and freely enjoy all the features of each and every product. PACKAGING. The packaging of their product is very much different and unique. PRICE. The price of each and every product also creates the perception of quality. PROMOTION. With the help of promotion, all the products of Apple will surely satisfy the needs of each and every consumer. Many alternatives can be taken in order to generate best and best results so that each and every customer can enjoy and can gain the facilities.(Glen, pg 32,34) DECISION AND JUSTIFICATION Many marketing channels facilitate each and every product and also help them to take further more decisions. Most of the marketing channels understands the concept of product packaging, positioning, and also the product pricing, distributions etc. Apart from this the marketing channels also provide an outsourced system of sales and also the marketing services for each and every customer with the help of a strong network system. (Owen, pg 34, 90-96) One of the most important decision which should be taken in order to make Apple's product more and more successful is that the marketer should keep this main issue in consider that where we are actually lacking What are the areas where we need more consideration These are very important things which should be kept in view so that our each and every product can gain success and can very much better day by day. All the marketing channels are responsible for this because they have to know that where our products are working very much sufficiently and where not, those areas where we are lacking, there more marketing strategies should be applied in order to gain more and more success. There are different kinds of the marketing channels which are working for the betterment of their each and every product. The main responsibility of the marketing channels is to keep in view that how they can work in order to gain more and more success. IMPLEMENTATION There are many steps and procedures, which should be implemented in order to make each and every product the most successful one. Implementation is one of the most important part which should involve those steps with the help of which any product, infact each and every product can gain popularity. Implementation should be done through proper means of all the marketing channels where there is a great need of implementation; it should be done there. (Dan, pg 56, 90-93) Different methods can also be implemented in order to make our product the better and the best one. Implementation is the most critical and one of a very important stage where the company usually implements those issues where they feel that they are lacking. (Owen, pg 34, 90-96) Implementation can also be done on the basis of the outcome results. Those results can be gained by various methods like research etc. research can be very easily done in order to know that how our product is working And now where is the point where we are lacking so that our company can very well work on that particular point in order to gain more and more success and also to make our products the better one. BIBLIOGRAPHY "Machintosh SE", Technical specifications Apple Inc, 14 Mar. 2002, 11 Apr. 2009. "Machintosh II family", Fan regulator voids warranty Apple Inc, 22 July. 1992, 11 Apr. 2009. "Apple Machintosh II", Old computers on-line museum, 23 Dec. 2007, 11 Apr. 2009. "Apple Machintosh plus", Old computers on-line museum, 11 Apr. 2009 Dan, Knight (2005), Machintosh History, page 56, 90-93, 11 Apr. 2009 Owen, Linzmayer (2004), Apple confidential, page 34, 90-96, 11 Apr. 2009 Sanford, Glen (2006), "Apple history", page 32, 34, 11 Apr. 2009 Singh, Amit, "A history of Apple's operating systems", page 45-47, 11 Apr. 2009. Jef Raskin (1996), "Recollections of the Machintosh project", page 50-54, 11 Apr. 2009 Andy, Hertsfeld "Five different Machintosh", 11 Apr. 2009. A.B Polsson Ken. "Chronology of Apple computer personal computers", 11 Apr. 2009 Gruber, John (2003), "Market share", page 45-47, 11 Apr. 2009 Reimer, Jeremy. "Analysis of Google's Zeitgeidt reports", 11 Apr. 2009 Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Apple Computers Marketing Channels Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Apple Computers Marketing Channels Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/miscellaneous/1510950-apple-computers-marketing-channels
(Apple Computers Marketing Channels Essay Example | Topics and Well Written Essays - 2000 Words)
Apple Computers Marketing Channels Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/miscellaneous/1510950-apple-computers-marketing-channels.
“Apple Computers Marketing Channels Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1510950-apple-computers-marketing-channels.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Channels of Apple Computers

Comparative Analysis of Integrated Marketing Communication: Apple Inc vs Dell Inc

This paper performs a comparative analysis of Integrated Marketing Communication of apple computers with Dell computers.... The first part of this paper provides a brief introduction of both the companies and their respective marketing mix, which includes a comparative analysis of price, product, place, and promotion of apple computers and Dell computers.... arket Review of apple computers and Dell Computers Marketing Mix Product Both the companies belong to the same industry and therefore provide the same kind of products i....
11 Pages (2750 words) Essay

Marketing Mix - Apple Inc and Iphone

produces a number of technology products from cell phones, tablet computers, laptop computers, desktop computers and including consumer software.... The paper "Marketing Mix - apple Inc and Iphone" discusses that generally, while the firm has been accused of using cult marketing, many forms around the world can learn a valuable lesson from apple's success, especially in the smartphone sub-industry.... Case: apple and iPhone One of the firms that have been able to take care of the marketing mix is the American technology firm, apple Inc....
11 Pages (2750 words) Essay

Dell Boy Computers

2003) The other leading computer companies such as Red Fox USA and Toshiba had relied on indirect distribution channels such as various retail stores and large shopping malls while apple computers, markets its products directly to the end users.... To enable Compaq to service its distribution and marketing channels, the company maintained in-house inventory levels consisting of 35 days.... In the paper 'Dell Boy computers' the author focuses on Dell Boy computers company, which relies on its brand name, the promise of support and its massive market presence to balance higher costs....
7 Pages (1750 words) Case Study

Marketing: Dell and Apple

The combination of the product change and the efficiency of the television promotion strategy is expected to boost the performance of apple computers (Lukovitz, 2007).... This essay "Marketing: Dell and Apple" discusses apple computers that have used and continues to use channel partners in its supply chain.... apple computers have been priced on the higher side with its up-market image.... apple computers will not be using price as a part of its market strategy....
2 Pages (500 words) Essay

Apple Computers Marketing Channels

"Apple Computer's Marketing Channels" paper is on the marketing channels of all the products of Apple, which has created an increased rate of demand day by day in various outlets.... All the products of apple allow their customers to enjoy and to download whatever they want.... anagement: Along with this an effective management is also required for the development and also for the training of employees in order to have a continuous innovation of all the products of apple for maintaining and retaining a sufficient amount of funds, whenever other competitors are introducing new products....
7 Pages (1750 words) Case Study

Channel Management in B2B Markets

Since the margins are on the higher side, it is important that channels of reaching the business customer are managed appropriately to ensure that the higher profits remain on the higher side.... Consider the example of computers; computers are mass marketed products, but when it comes to a firm buying computers, it would not just look for standard specifications but beyond that, it would also look for the warranties and after-sales services and technical support availability and a list of wholesome menu to be associated with one purchase deal....
8 Pages (2000 words) Essay

The Analysis of Apple's Products

This term paper "The Analysis of apple's Products" focuses on describing the promotional campaigns of iPhone, iPod, and iPad products.... s far as the supply chain networks of apple Incorporation are concerned, it should be pointed out that the company uses both direct and indirect distribution channels to ensure its products are available at all selected commercial stores, outlets, retail points, and online sellers.... It becomes clear that apple largely uses internet media(for example, sites such as www....
6 Pages (1500 words) Term Paper

Strategic Management: Competitiveness and Globalization

These two companies sell computers, and each has claimed a percentage of the market share in the market.... The company's products are sold at high prices as compared to other computers in the market.... I am going to analyze the pricing strategies of two competing companies; apple and Dell companies.... apple has been using very aggressive pricing strategies to distinguish it from its competitors and get ahead in the industry....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us