StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Entering an international market - Essay Example

Cite this document
Summary
For any company entering an international market or a new country-market requires it to penetrate and then develop the prospective market. With no infrastructure for sales, marketing and little knowledge about the market, it is indeed a very challenging task for any company…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Entering an international market
Read Text Preview

Extract of sample "Entering an international market"

Download file to see previous pages

Porter contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing and the success or failure of the decision basically depends astute analysis which is deployed in making and entry in the international market and positioning oneself in such a market keeping in mind all cultural dimensions of the international market. This paper examines an international market entry strategy of the chosen company i.e. Barclays Bank in China.

Barclay's origins can be traced back to a modest business founded more than 300 years ago in the heart of London's financial district when goldsmith-bankers provided monarchs and merchants money for funding their business ventures. John Freame and his partner Thomas Gould established one such in Lombard Street in 1690. The name Barclay became associated with the company in 1736, when James Barclay also became a partner. The company amalgamated with the London, Provincial and South Western Bank in 1918 to become one of the UK's 'big five' banks.

By 1926 the bank had 1,837 outlets. The modern banking business though started picking up in 1925, with the merger of three banks - the Colonial Bank, the Anglo Egyptian Bank and the National Bank of South Africa to form Barclays international operations. This helped the bank in adding more business in Africa, the Middle East and the West Indies. Besides the banking operations the Barclays' group has business interests in a range of fields like fund/ capital management, investment advisors, insurance, etc.

This paper, however, limits its analysis to Barclay's banking operations. Barclays acquired Martins Bank in 1969, the largest UK bank to have its head office outside London. In 1981, it became the first foreign bank to file with the US Securities and Exchange Commission and raise long-term capital on the New York market. Taking giant strides towards global acceptance Barclays listed its shares on the Tokyo and New York stock exchanges in 1986, thus becoming the first British bank to do so.

In 2000 it took over the Woolwich, a leading mortgage bank and former building society founded in 1847. In July 2003 Barclays acquired the Banco Zaragozano, one of Spain's largest private sector banking groups, which was founded in 1910. Keeping pace with technological advancements Barclays started the telephone banking service Barclaycall in 1994 and later on-line PC banking in 1997. Barclays has also introduced customised services with introduction of Barclays Private Bank and Premier Banking.

In July 2005 Barclays Bank PLC also acquired a majority stake in Absa Group Limited, South Africa's largest retail bank with over seven million customers. With such international strides Barclays has now grown from a group of English partnerships to a global bank having its footprints in Europe, the USA, Latin America, Africa, the Caribbean, Asia, the Middle East and Australasia. On the domestic front Barclays has more than 11.3m current accounts and 10.9m savings accounts serving them through 2,014 branches in UK.

Total number of UK Banking staff at present is about 41,500. On a wider horizon Barclays is operating with 25

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Entering an international market Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved de https://studentshare.org/miscellaneous/1518445-entering-an-international-market
(Entering an International Market Essay Example | Topics and Well Written Essays - 4000 Words)
https://studentshare.org/miscellaneous/1518445-entering-an-international-market.
“Entering an International Market Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/miscellaneous/1518445-entering-an-international-market.
  • Cited: 0 times

CHECK THESE SAMPLES OF Entering an international market

Outsourcing and Offshoring of Dell Inc

Usually, firms which aim for a high market share in international markets opt for this kind of strategy (Research).... Each center focuses on different activities depending upon the market in which the center is located.... The company started its international activities in the year 1987 by opening a subsidiary in United Kingdom (Dell).... The company's design center at Bangalore focuses on software development, server development, international product support, Test engineering and documentation along with enterprise solutions....
7 Pages (1750 words) Essay

Getting Goods onto the Market: Marketing Arrangements

These are fundamentally the various international market entry modes that can be opted by a company depending upon its situation and strategy.... All three exporting methods do not imply any sort of ownership and manufacturing in the international market (Czinkota et al, 1992).... The major possible marketing arrangements available to a company willing to get its product to a foreign market are discussed in this paper.... Thus, with licensing, a firm can enter a foreign market by giving another firm the right to produce or sell its product....
8 Pages (2000 words) Assignment

The Effects of Different Structures on Ownership Decisions

While exports is the simplest form of Entering an international market, other strategies that companies can consider are licensing, joint ventures and Joint ventures have to be applied in countries where foreign ownership is restricted.... Other forms of entry into overseas market are mergers and acquisitions.... As per the international marketing theories, a manufacturer could adopt different… Each marketing strategy has its own risks, advantages and disadvantages....
6 Pages (1500 words) Essay

The Argentine Market

While exports are the simplest form of Entering an international market, other strategies that companies can consider are licensing.... The paper 'The Argentine market' presents exports which can be undertaken in several ways.... Various factors like investment costs, market size, the difference in technologies, market structure and competition intensity affect the market choice.... They were also looking for virgin markets comparable to the US but Argentina was a mature market....
8 Pages (2000 words) Assignment

International Business Strategy - Protectionism

It also helps to increase the dynamism in the labor market.... This essay analyzes the international business strategy - protectionism which is a country-specific risk and a form of cultural and institutional risk.... Protectionism is defined as the attempt by a national government to protect certain of its designated industries from foreign competition....
6 Pages (1500 words) Essay

Emerging Markets and the Internalization of Retailing

However, the rise in retail sector… Many brands offering similar products in similar process have not only given huge bargaining power to customers, but also resulted in declining net profit margin of these retail chains. The objective of the current report is Taking cue from international brand, Tesco, along with its various marketing and global expansion strategies over the years, the report will evaluate the various marketing strategies, which are essential for success of a retail firm while entering into a new or foreign market....
12 Pages (3000 words) Assignment

Matching Strategy to Foreign Operating Environments

Moreover, an International strategy is best effective in a company when the company has unique strengths that cannot be matched by other competitors in the international market.... A good example is that Carrefour which is an international retailer is able to make good international decision making which entails the application of different standardized hypermarkets to venture into different countries where it carries out its activities or business.... This strategy can be described as a company's ability to take its strength from the domestic market and use the same strategy in entering or venturing into the international strategy....
9 Pages (2250 words) Coursework

Critical Success Factors of ABC Consultancy Services

The purpose of this assignment is to provide ABC consultancy services with advice on the critical success factors that the company has to consider before entering into an international market.... Hence, the assignment aims at providing the factors that should be taken into consideration when entering the new market.... They can launch a new line of products in the education segment, and with successful branding, they can obtain a large market share in this education segment (Bell, Crick and Young, 2004)....
7 Pages (1750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us