StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Sports Marketing Plan - Essay Example

Cite this document
Summary
Peaking at around 10 percent in 2009, unemployment has been creeping down and is at present around 8 percent and expected to stay within that range for 2012 (Amadeo, 2012a). Key areas of the economy, including industrial production, oil and energy, manufacturing, and Silicon…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Sports Marketing Plan
Read Text Preview

Extract of sample "Sports Marketing Plan"

X Gymnastics Marketing Plan- Situational Analysis Table of Contents Situational Analysis 3 Economic Climate 3 Legal Environment 3 Demographics 4 Demand Trends 4References 6Situational AnalysisEconomic ClimatePeaking at around 10 percent in 2009, unemployment has been creeping down and is at present around 8 percent and expected to stay within that range for 2012 (Amadeo, 2012a). Key areas of the economy, including industrial production, oil and energy, manufacturing, and Silicon Valley technology are expected to continue to drive the economy upward through 2012 (Kotkin, 2012).

From a high of 4.1 percent GDP growth in 2011 quarter four, GDP growth in the first quarter of 2011 was about 2 percent, and for the last quarter about 1.7 percent, with GDP growth for the current quarter estimated at 1.5 percent due to the curtailing of spending by households and by government. The prognosis is that while the American economy is recovering from the recent crisis, the recovery will continue to run at a slow pace (Amadeo, 2012b; Dewan, 2012). In the short term, the presidential elections will shape spending and other key factors that impact the economy (Moffatt, 2012).

Some US regions will experience more pronounced growth compared to others (Kotkin, 2012)Legal EnvironmentIt can be surmised from the available evidence that the regulatory and legal system in the US continues to provide a strong foundation for successful small and medium businesses, and constitute a bulwark for established large multinationals. Legal requirements for gymnastics clubs share many aspects in common with regulations and laws covering small and medium businesses, together with industry-specific aspects, such as insurance coverage to shield owners and employees from injury liability, among other things (Kotkin, 2012; Newman, 2012; Mechanic, 2007; K&K Insurance Group, 2009).

DemographicsDemographic trends include a downward shift in the white majority birth numbers, now constituting less than 50 percent of total new births in the US (Dougherty and Jordan, 2012). As of 2011, out of a population of 313.84 million, 20 percent were 14 years old and below, and about 87 percent were below 65 years old. As of 2007 whites made up close to 80 percent of the population, followed by blacks at 13 percent, Asians at 4.5 percent, and other minorities making up the rest. The large Caucasian majority and the large young population are important demographic characteristics relating to the current and potential target markets for X Gymnastics (Central Intelligence Agency, 2012)..Demand TrendsData from US Gymnastics show that school-age females continue to be the most prolific participants in gymnastics programs all over the United States.

Women in general outnumber men in memberships in different gymnastics programs by a factor of five. The disparity in introductory programs by gender is even larger. Some states, notably California and Texas, have radically higher memberships and introductory coach memberships compared to other states. Among regular athletes, female 11-12 year olds have the highest rates of demand for gymnastics programs, and overall females in the age range from 6-16 make up all but a small fraction of the entire population of gymnast consumers of such programs.

As in the general consumer population of gymnastics programs, females who are regular athletes outnumber males five to one. Of interest is the market for gymnastics programs consisting of casual gymnast enthusiast or the general non-athlete crowd, whose characteristics in terms of dominance of females and age groups consisting of school age children are similar to those of the general population of such consumers of gymnastics programs offered by clubs (USA Gymnastics, 2007).ReferencesAmadeo, K. (2012). Current US Unemployment Rate Statistics.

About US Economy. Retrieved from http://useconomy.about.com/od/economicindicators/a/unemploy-curren.htmAmadeo, K. (2012b). Current GDP Current Statistics. About US Economy. Retrieved from http://useconomy.about.com/od/economicindicators/a/unemploy-curren.htmDewan, S. (2012). US Growth Falls to 1.5%, a Recovery Seems Mired. The New York Times. Retrieved from http://www.nytimes.com/2012/07/28/business/economy/us-economy-expands-at-1-5-rate.html?pagewanted=allDougherty, C. and Jordan, M. (2012).

Minority Births Are New Majority. The Wall Street Journal. Retrieved from http://online.wsj.com/article/SB10001424052702303879604577408363003351818.htmlCentral Intelligence Agency (2012). United States. World Factbook. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/us.htmlK&K Insurance Group (2009). Gymnastics Insurance. Retrieved from http://www.kandkinsurance.com/sites/gymnastics/pages/Gymnastics-Clubs.aspxKotkin, J. (2012). The US Economy: Regions to Watch in 2012. Forbes.com.

Retrieved from http://www.forbes.com/sites/joelkotkin/2012/01/04/the-u-s-economy-regions-to-watch-in-2012/Mechanic, H. (2007). Nonprofit law/gymnastic booster club. AllExperts. Retrieved from http://en.allexperts.com/q/Nonprofit-Law-2266/gymnastics-booster-club-3.htmMoffatt, M. (2012). Presidential Elections and the Economy. About Economics. Retrieved from http://economics.about.com/cs/macroeconomics/a/presidency.htmNewman, R. (2012). To Boost the Economy, Hold the Elections Sooner. US News & World Report.

Retrieved from http://www.usnews.com/news/blogs/rick-newman/2012/07/24/to-boost-the-economy-hold-the-elections-sooner US Gymnastics (2007). Membership Statistics. Retrieved from http://usagym.org/docs/About%20USA%20Gymnastics/Statistics/MemShipStatCharts01Mar07.pdf

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sports Marketing Plan Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Sports Marketing Plan Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1602695-sports-marketing-plan
(Sports Marketing Plan Essay Example | Topics and Well Written Essays - 500 Words)
Sports Marketing Plan Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1602695-sports-marketing-plan.
“Sports Marketing Plan Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1602695-sports-marketing-plan.
  • Cited: 0 times

CHECK THESE SAMPLES OF Sports Marketing Plan

Direct Marketing Strategies for Expatriate Sports and Health Centre

Direct marketing plan for Expatriate Sports and Health Centre A case study of Expatriate Sports and Health Centre; Executive Summary Developing an executive sports and health centre will involve a combination of many factors including creating the necessary facilities and ensuring that health consumption and sports meets the necessary standards.... Introduction The market focus for the direct marketing plan is provided by an extensive market fronts in Expatriate Sports and Health Centre and the larger global markets....
9 Pages (2250 words) Essay

Marketing Plan for Sports Drink Container

marketing plan for new sports drink container An aluminum packaging of the sports drink that stays cool for 6 hours is new in the market.... Although sports drink has been around for some time, the shift from bottle to aluminum can that sustains its coolness for six hours is a new kind of packaging and technology that needs an introduction in the market so that it is envisioned that an appropriate strategy and a marketing plan is in order.... hellip; A marketing plan of a company needs to have a vision and a mission statement of what it wants to become....
3 Pages (750 words) Assignment

MARKETING PLAN (Lucozade Sport)

The paper talks about the marketing plan of sports drink category and the brand chosen to discus in the marketing plan is Lucozade and the product is Lucozade Sport.... he sports drink market is presently experiencing a growth stage and analyzing the trend product from sport drink category has been chosen.... Lucozade sports is one of the leading sport drinks in UK and also plays a vital role in New Zealand in managing lifestyles of the people....
5 Pages (1250 words) Essay

Marketing Plan for a Sports Retailer in Dubai

The marketing plan of the sports retail store in Dubai commences with the situational analysis and the market summary.... he next part of the report consists of the marketing strategy and includes almost all of the relevant concepts of marketing like the mission, the objectives, the target market and the positioning strategies.... Also, the marketing strategy discusses the marketing mix and the market research at length. ...
22 Pages (5500 words) Coursework

Marketing Plan for Sports Enterprise

From the paper "marketing plan for Sports Enterprise" it is clear that the competition among sports companies is increasing rapidly, therefore, in order to remain competitive and to increase market shares the company is planning to starts a Sports Services program.... hellip; sports activities are highly encouraged in the UK and the government is also supporting sports development organizations.... Being a sports goods and sportswear manufacturers, we have identified an opportunity to start a sports program which will give the educational institutions a platform to compete with each other....
8 Pages (2000 words) Case Study

Sports Marketing Plan

The purpose of the service is to offer entertainment for the whole family at all levels inclusive of all Sur Lecturer Sports Marketing Plan This is a Sports Marketing Plan that will enable us increase the interest and attendance for C.... that is located in Los Angeles, California....
2 Pages (500 words) Research Paper

Public Relations in Spike TV: Case Study

In the research paper “Public Relations in Spike TV: Case Study” the author analyzes an adaptation of an essential PR plan which could entail, formative research, strategy establishment, tactic implementation and evaluative research.... This implies that in order for Spike TV to increase the program's ratings, it would need to formulate and implement a comprehensive launch marketing campaign.... nbsp;Spike TV noted that marketing Bellator was a whole different exercise from marketing UFC since it was not only less popular, but also a new program to be aired by the TV channel....
6 Pages (1500 words) Essay

Nonprofit Sports Marketing Plan

In a market where government services for sports both inside the educational system and outside are continuously deteriorating, there is a dire need for an organization such as UBA.... Team sports are the basic tool in the upbringing of any child.... This research begins with the statement that the Unified Basketball Association (UBA) is a non-profit basketball association....
13 Pages (3250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us