StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

SWOT Analysis of Lagree Fitness - Essay Example

Cite this document
Summary
The paper "SWOT Analysis of Lagree Fitness" explores Lagree Fitness which provides the most inventive and forceful way to deal with conditioning and shaping the whole body. The company was founded by Sebastien Lagree, an expert in weight training and body fitness…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
SWOT Analysis of Lagree Fitness
Read Text Preview

Extract of sample "SWOT Analysis of Lagree Fitness"

The paper explores the need that Lagree strives to satisfy with its innovative approaches.

Product Description

Lagree fitness plan is an innovation that focuses on attaining optimum physical fitness through the use of technological inventions. Participants in the physical fitness plan are taken through a series of workout practices that enhance five major functionalities of their bodies. After going through the fitness plan, participants are guaranteed of efficient and highly functional respiratory system of their body as well as proper blood circulation all over the body. Participants are also able to acquire the strength of their muscles and endurance. These exercises also shape the body and give it proper tone through the loss of fat and growth of muscles. The technology used while exercising on the other hand ensures that the muscles are well stimulated by the exercises to attain maximum flexibility (Lagreefitness.com, 2015).

SWOT Analysis

Strength

Lagree fitness uses innovative and new technology that sets it apart from other fitness plans. The training is conducted by young motivated instructors like the staff of Brooklyn Bodyburn and has various packages like group plans which make it interactive (Brooklyn Bodyburn, 2015).

Weakness

The use of new patented technology in Large fitness plans makes it inaccessible to the general population, thus limiting the growth potential of innovation. All new companies that want to employ the Lagree fitness plan must be trained and satisfied by Lagree, limiting its coverage.

Opportunity

The existing opportunity for Lagree is the many gaps in the innovation of new technology supporting body fitness. If well-advertised and marketed, there is sufficient potential for the growth of the company and its products. The release of the documentary dubbed future of fitness by Lagree will showcase the innovations to a wider range of clients.

Threat

With frequent improvements and innovations, Lagree faces the most threat from new entrants in the body fitness industry. These new entrants may come up with more improved technology and compete for Lagree’s market share

Competitive analysis

Barko & Nemati (2004) sums up Porter’s five competitive forces that would give Lagree an added advantage over competitors in the market. They include.

Competition from substitute products

For Lagree to continue enjoying huge profits from its operations, the company needs to keep innovating and improving its products to be more comprehensive and avoid instances of competition from substitute products.

Competition from new entrants

Patenting the technology involved in Lagree’s products offers a major competitive advantage over new entrants. To participate in the market, new entrants will have to go the extra mile of inventing their technology, which is a long and cumbersome process.

Competitive Rivalry

Regardless of the many players in the fitness industry, Lagree’s selling point is the use of new technology in its fitness pan. This sets Lagree apart from the rest.

Customers bargaining ability

With the comprehensive benefits of a single workout session exceeding those of other fitness plans, Lagree offers customers a range of membership plans that also allow members to work out in group sessions, making it more accessible.

Lagree’s bargaining power

Considering the level of innovation involved in developing the technology involved as well as the benefits of the fitness plan, Lagree manages to justify their pricing policy to clients, who in return respond by huge uptake of the services provided.

Market segmentation criteria

Lagree targets corporate bodies and individuals who are looking for modern fitness options for maintaining their physical fitness. With the high cost involved in developing the technology, Lagree offers a premium package to enjoy a huge return on investment while at the same time reducing the costs of manufacturing many products.

Read More

 

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategy and Position Paper Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Strategy and Position Paper Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/marketing/1696437-strategy-and-position-paper
(Strategy and Position Paper Essay Example | Topics and Well Written Essays - 1250 Words)
Strategy and Position Paper Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/marketing/1696437-strategy-and-position-paper.
“Strategy and Position Paper Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1696437-strategy-and-position-paper.
  • Cited: 0 times

CHECK THESE SAMPLES OF SWOT Analysis of Lagree Fitness

Influence of fashion/fitness magazine

The research of this paper shall discuss the hypothesis that: studying fashion and fitness magazines and critically analyzing the tips and techniques they offer may turn out to be highly beneficial in respect of observing fitness and vigor.... Since young individuals serve as the most up-to-date stratum of society, and immediately adopt every new change appear in the environment, they pay due heed to fashion and fitness in their everyday life....
12 Pages (3000 words) Research Paper

CostVolumeProfit as an Administrative Management Tool Used in Economics

analysis of CVP makes use of variable and fixed costs.... Snap fitness business The principles of CVP are applicable in a number of business organizations, for example, in starting a snap fitness business.... The information on CVP influences determination of break-even analysis.... CVP analysis has a number of assumptions, which also are the same as those for break-even analysis.... Profit equation using CVP analysis Analysts using CVP starts by determining the business profit using the profit equation as shown (Weygandt, 2009)....
6 Pages (1500 words) Assignment

Sustainable Solutions for Albani Corporation

This will require the use of appropriate and up-to-date business analysis tools including porter's five forces, general force analysis tools, swot analysis, and detailed value analysis.... swot analysis Strengths: Strong brand and a Wide customer base are the main strengths of the company.... fitness Landscape and Analysis The perfume industry is a dynamic industry that is expanding constantly.... Through the analysis, the paper utilizes essential industry analysis tools, which include SWOT/ SCOT analysis, landscape analysis, Boid analysis, Value Chain analysis....
15 Pages (3750 words) Essay

Strategic Plan

analysis of external environment Before considering the company's internal capabilities, it is necessary to look at the Australian automotive industry as a whole.... However, so far, MINI Australia has not yet had exposure to the gym and fitness industry.... PESTLE analysis Political Australia is a mature democracy supported by a stable economy....
11 Pages (2750 words) Assignment

Industry and market analysis for business plan

Industry and market analysis and swot analysis: Table of contents 1.... swot analysis for Private, Commercial and sports performance gyms 5 3.... Market Analysis/ swot analysis 7 5.... swot analysis 9 1.... Industry and market analysis and swot analysis: Table of contents 0Introduction 3 2.... swot analysis for Private, Commercial and sports performance gyms 5 3.... Market Analysis/ swot analysis 7 5....
3 Pages (750 words) Essay

SWOT analysis for the company LIDDUP

LIDDUP Contents Contents 2 Introduction 3 Strategy 4 The Product 5 swot analysis of the product 7 The strategy applied by the firm 8 Evaluation 10 Further suggestions 10 Reference 14 Introduction A business starts with the help of capital but it runs with the help of innovation.... Here we will consider the features of the product, swot analysis of the product, evaluation of the current strategic plan of the firm & formation of our own strategies to improve the business....
12 Pages (3000 words) Term Paper

Bossiness Strategies Are the Fundamental Forces

andscape analysis involves a detailed study of a potential opportunity with the aim of establishing its viability (Boar, 2001).... Landscape analysis theories relate the risks involved with making a drastic change in a business and the related benefits.... The paper "Bossiness Strategies Are the Fundamental Forces" discusses that the ability of a business to comply with innovation is a fundamental aspect of business sustainability....
5 Pages (1250 words) Essay

Cutting Edge: Analysis & Strategic Planning

This paper "Cutting Edge: Analysis & Strategic Planning" presents a detailed analysis of Cutting Edge covering SWOT analysis, developing a mission statement in line with its objectives & goals, suggesting organizational changes to achieve the same, recommending a strategic planning methods.... Based on the case study, this paper makes a detailed analysis of Cutting Edge covering SWOT analysis, developing a mission statement in line with its objectives & goals, suggesting organizational changes to achieve the same, recommending a strategic planning method to exploit opportunities, and finally to discuss the conflicting aims, if any, of stakeholders....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us