StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing - Analyzing Buyer Behavior - Essay Example

Cite this document
Summary
An important part of the marketing process is to understand why a customer or buyer makes a purchase. Without such an understanding, businesses find it hard to respond to the customer's needs and wants. ("tutor2u", n.d). A consumers' buyer behavior depends on various factors like cultural, social, personal, and psychological aspect which make consumers develop a mind set to merchandise and brand fondness…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Marketing - Analyzing Buyer Behavior
Read Text Preview

Extract of sample "Marketing - Analyzing Buyer Behavior"

Download file to see previous pages

Floor care products are majorly bought by women who range between 36 to 50 years who are married and take care of their dwellings. Women are majorly concerned about the cleanliness at home and aim at buying products that maintain hygiene at nominal price. As women in today's world are equal bread earners, they are independent to make purchase decisions. The consumer product proposal is good. As mentioned, there must be a new product line improved as a new market strategy to attract new customers and also to retain the existing customer by providing them different options.

The new product line must concentrate more on the price and efficacy than the eco friendly and safety aspects of it. As the price factor is the priority of the customers, there has to be a relatively decrease in price for the product to compete with the existing products in the market. By decreasing the manufacturing cost and also reducing the cost of the product, there can be an increase in the volume of goods sold in the market and it will reach the customers effectively. Higher the volume of sales, greater is the profit.

These new products can be marketed to mass merchandises like Walmart and K mart in their premier shelves as the inflow of people on a daily basis is very high and people believe in their prices and products. Expanding in to other retail sectors are also a good strategic move, as they can attract a different set of new customers and is a good market development. Expanding in to new sector will familiarize the product and brand in the market. The marketing strategies like online sales will be an added advantage as people now adays prefer online buying which is very comfortable.

Online buying has become one o the most common ways of purchasing a products since the last decade. Online sales have doubled during the past two years, with 53 percent of US Web users saying they have made interactive purchases so far in 1999. ("Pastore", 1999)There can be few more consumer recommendations like anti bacterial product which prevents floor from infections, easy usage of the products by providing free liquid sprays, refreshing fragrant liquid, easy stain removal sprays etc. The proposal for commercial product is good; it has aimed at diversifying its supply areas to hospital and nursing homes as the hospitality industry is untapped.

The commercial proposal will definitely work because of the increase in span of supply to other commercial sectors and concentrating on the pricing strategy. Whether it is an individual or an organization, they look at optimization of the product and a better value for money. When a product is sold at a nominal cost in the market and is also efficient, it has a better market penetration. A private label floor cleaner will be a good growth strategy as it will have good market development. The health care sector has a high concern for cleanliness and hygiene.

It can be observed from any health care organization that there is a high level of abidance for cleanliness. There will be a house keeper who will keep cleaning the floor for at least five to ten times in a day. Their usage is also high where there is a high volume sales opportunity. Adding

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing - Analyzing Buyer Behavior Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Marketing - Analyzing Buyer Behavior Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1508428-marketing-analyzing-buyer-behavior
(Marketing - Analyzing Buyer Behavior Essay Example | Topics and Well Written Essays - 750 Words)
Marketing - Analyzing Buyer Behavior Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1508428-marketing-analyzing-buyer-behavior.
“Marketing - Analyzing Buyer Behavior Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1508428-marketing-analyzing-buyer-behavior.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing - Analyzing Buyer Behavior

Marketing - Strategy and the New Economics of Information

Subject Date Some Aspects of marketing Question 1 Technological advance explored in this essay concerns video gaming that has impacted the discipline of Information and Technology (IT).... Question 2 marketing directly involves taking the products to the consumers, thus relieving them from looking for the products....
10 Pages (2500 words) Assignment

Strategic Marketing: Analyzing The Buyers Behavior

In more cases than one marketer discovers such buyer behavior only through final acceptance or rejection of the products.... Strategic marketing draws important inputs from buyer behavior studies and draws an overall marketing strategy based upon findings of the analysis of buyer behavior.... Therefore a study of buyer behavior and marketing strategy formation has to be essentially aligned to these peculiar characteristics of the services....
9 Pages (2250 words) Term Paper

Controlling Salesperson Performance

(Arthur Miller cited in Van Staveren 2001, 170). Interpersonal expectancy effects research focuses on how one individual's expectations influence another individual's behavior.... Assessments of participants' behavior during the interaction (e.... self-report items reflecting participants' liking for each other) revealed that prior expectations affected buyer-seller interactions....
10 Pages (2500 words) Essay

Buyer behaviour mkt 2240

This is a research that gives an insight into buyer behaviour theories that are reflected in the day to day activities of human beings.... buyer behaviour is not a theory that is being developed in any laboratory by any scientists.... hellip; buyer behaviour refers to how a common man behaves in the situation where he has to make a purchase.... This theory reflects a person's mentality as a consumer. buyer behaviour theory is most important theory used by the entire marketer's in order to learn the attitude of the consumers....
12 Pages (3000 words) Essay

Consumer Behavior and Marketing Action

The term paper "Consumer behavior and Marketing Action" states that Buyer Decision Process is the procedure that is followed by consumers leading to the purchase of commodities in the market.... The outcome is psychological in the sense that decisions are not tangible, but from the customer's behavior, one can easily tell that a certain decision has been made (Assael, 1995; Belk, & Askegaard, 2003).... However, there is a generality in behavior especially when it comes to decision making purchasing....
4 Pages (1000 words) Term Paper

Online Shopping Buyer Behaviour in Fashion industry

The reports have indicated that increasing number of adults in the United Kingdom are using mobile and internet commerce as part of their buying behavior.... The researcher of this paper aims to analyze online shopping buyer behaviour in fashion industry.... The paper "Online Shopping buyer Behaviour in Fashion industry" will look into the differences between the traditional retail marketing and online shopping in the fashion industry.... This had the benefit of the buyer ensuring that the product is of high quality and that it is durable....
7 Pages (1750 words) Dissertation

Customer Decision Making and Behaviour

Consumer behavior is defined as a set of human characteristics that can be identified in a product, good or service that is available in the market.... The study of consumer behaviours help firms improves their marketing and advertising approaches by incorporating various brand improvement strategies.... A brand is an important aspect of marketing and promotion for any good or service produced.... Knowledge of consumer behaviour is important in making marketing strategies and decisions such branding, which can enhance the performance of a company within the market (Williams, 2014)....
12 Pages (3000 words) Essay

Buyer Decision-Making Process in Relation to Purchase of a New Car

The following sections examine the consumer's behavior, decision-making process, and marketing recommendations for this niche of consumers (ConsumerFactor, 2014).... "buyer Decision-Making Process in Relation to Purchase of a New Car" paper argues that marketers should offer information to complex buyers, offer discounts, after-sale communication, and lower prices to dissonance reducing buyers and offer discounts to be habitual buyers of their brand.... The buyer could already have some knowledge about the particular product from years of using it....
8 Pages (2000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us