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Business Communication Portfolio - Assignment Example

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Business Communication Portfolio Name University Business Communication Portfolio Disneyland Resort in Hong Kong is one of the most luxurious places on earth for entertainment and relaxation. It primarily caters the amusement needs of all age groups, people belonging to different nationalities and having variable interests…
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Business Communication Portfolio
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Although the idea of entertainment at Disney Land is typically attractive for children but it is presented in such a way that people from all over the world enjoy visiting it (Jackson, 2011, p.139). In Hong Kong, it has been built with incorporation of International Theme Parks Ltd, The Walt Disney Company and the Hong Kong Government (Hong Kong Disneyland, 2013). The organization is continuously increasing its attractive places while improving the overall entertainment experience. Huge business portfolio often generates great difficulties for Disneyland which subsequently affects customer satisfaction and long term relations with other businesses.

For instance, on weekends or public holidays the parks become over crowded which causes immense difficulties for the visitors. This paper aims to present two business-business letters related to Hong Kong Disneyland. Skyline Event Management Company 26th Street, across Southern Avenue Hong Kong October 12, 2013 Mr. Robert James The Operations Manager Disneyland Resorts Hong Kong Subject: Complaint for poor resort services. Dear Sir, On October 10, 2013, the students of Foundation School grade 4 to 6 visited the Hong Kong Disneyland Resort along with the teachers and other staff members.

It was a school trip primarily arranged to enhance the artistic sense of students while enabling them to understand different stories. Moreover, to help them visualize the classical characters they have been reading about since early childhood. Our aim was to entertain children through best possible means. However, the students did not find Disneyland as appealing as it has been marketed (Haberer, 2010, p.4). Most of the staff members complained about the misbehavior of employees especially those who have been on duties in the Toy Story Land.

Hence I wish to complain about the poor services that the school has received from the renowned Walt Disney Company. The visit was arranged by Skyline Event Management Company. After visiting the theme parks, students were required to write a comprehensive review of the entire trip. This was done in order to gain inside knowledge about their perception and ideas related to different cartoon characters. Additionally, they were needed to compose stories with the help of their favorite cartoons.

They were also asked by the event managers to fill the feedback forms regarding the entire trip. The feedback forms which we received were significant enough to let us know about the poor services of your staff members. Students were highly de-motivated and even some of the parents complained to the school management regarding the trip. Parents were too much concerned about their children’s safety. Most of them believed that the amusement parks and rides at Disneyland were not safe for young children.

Here, I would like to add another important thing that since Disneyland is marketed primarily to the children then why the management has installed such equipment which is prominently dangerous for young ones? Moreover, the older people visiting Disney Land behave very rudely with the young children while on the other hand, the managing staff usually do not respond to the customer complains. Even today I had to wait for around two hours to meet you and in the end I was told that you are busy in some meeting and would not be available until next week.

All these things have greatly disappointed us and hence I request you to train you staff members while ensuring that older

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