StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing. Performance evaluation - Essay Example

Cite this document
Summary
Here, we shall be looking at two different view points, while talking about the factor that promotes unethical activity at company time. An employee is expected to carry out the activities in a manner that they fall under the purview of the code of conduct expected by the company…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Marketing. Performance evaluation
Read Text Preview

Extract of sample "Marketing. Performance evaluation"

Download file to see previous pages

It would not be correct, if we only hold the employee responsible or if we hold solely the employee responsible for this immorality. An employee involves himself in such act because there is not adequate check on him, which is the responsibility of the company. However, the primary fault is that of the person himself. It is the immorality of the individual that actually works on promoting such unethical practices at company time. Hence, the person responsible for the act is to be held responsible; however, the boost to these activities given by company environment is also to be considered.

Discussion Question 2: Please discuss your views of performance expectations or performance appraisals and how they accurately or not evaluate your performance Do you feel the annual evaluation you have each year accurately reflects your performance on the job What are some ethical implications related to performance evaluations Performance evaluation is said to be a yardstick for measurement and decision of whether an employee has performed according to expectations or not and if yes, how good has been the performance.

Performance evaluation techniques have a structured approach followed by discussion to have a conclusion of the employee's performance. An employee is allowed to present his case through self evaluation but the final judgment is that of the boss.The annual frequency of this tool is for ease and convenience. However, there are times when the employee has been a great performer throughout the year, and just when the evaluation time is near, due to some reason the performance has slipped. In such cases, performance evaluation results do not go in the favor of employee in spite of quality and hard work all the year round.

This makes performance evaluation a subjective tool to a great extent. So, better frequency can remove this drawback rather than having an annual appraisal.Ethically, it is the employee's responsibility to do a realistic and correct self appraisal and even the boss is morally bound to give the deserved rating. But, in actual scenario, the case does not match ideal needs. The employee does try to inflate and show his performance and aims at maximum rating in spite of whatever the performance is.

Exceptions are always there. Also, the boss tries to have personal bias while evaluating. Hence, the ethical sense of the tool gets lost.Summary: The course on critical thinking and ethics offers a pathway to integrate the views on ethics in the professional as well as personal life. It has an impact on the thought process and helps getting a realistic view of things around us and facilitates evaluation of professional and personal development in the light of ethical standings. It also enables to let us apply theoretical topics and discussions for decision making and for assessment of skill sets and talent.

The above two discussion questions give a food for thought for the immorality and morality debate at work place. It helps in analysis of the actual scenario versus the expected scenario. The collaborative effort of the course with a structured approach and discussion based topics of real life stimulate the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing. Performance evaluation Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Marketing. Performance evaluation Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1516598-marketing-performance-evaluation
(Marketing. Performance Evaluation Essay Example | Topics and Well Written Essays - 750 Words)
Marketing. Performance Evaluation Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1516598-marketing-performance-evaluation.
“Marketing. Performance Evaluation Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1516598-marketing-performance-evaluation.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing. Performance evaluation

Marketing Plan of Knowledge Store

This marketing plan focuses on Knowledge Store's product/brand's micro and competitive environment analysis of the businesses.... The report discusses the 7Ps of marketing/mix that the store applies currently including, people, product, price, promotion, place, process, and physical evidence.... Knowledge Store can use the Ansoff matrix/model to make decisions regarding the books, tapes, and DVDs marketing growth strategies.... oreover, Ansoff's matrix is employed to determine the books, tapes and DVDs e-marketing strategies that will help in meeting the objectives of increasing the customer base and market share....
8 Pages (2000 words) Case Study

Strategies for Performing OnTyme

marketing is the tool to bring in customers to a business and has two important principles.... An appropriate marketing plan will aim at trying to get visibility for its existing brand of "OnTyme" watches as well as the new teenage brand of watches named "Wotch" it.... Learning what customers want, and how to present it attractively, drives the need for marketing research.... Formal marketing research provides a framework to organize market information....
12 Pages (3000 words) Research Proposal

Methods and Designs Used in Research

The target object of the proposed research is to evaluate service quality performance versus customer expectations of the same.... This paper explains and elucidates the various methods and designs that could be explored and deployed in uncovering relationships between various constructs and variables in the proposed research probing various dimensions of the service quality in the special events industry....
6 Pages (1500 words) Essay

Campaign evaluation

The purpose of this paper is to discuss and analyze evaluation of public relations in the corporate world.... According to McNamara (2006) the three primary reasons companies are not performing evaluation of public relations are lack of budget, lack of time, and lack of managerial demand.... A manager is supposed to evaluate the performance of the company and optimize the utilization of the resources of a firm.... After the project is selected the manager monitors the performance of the project throughout its lifetime....
5 Pages (1250 words) Essay

Customer Service

The responsibility of customer relationship department does not complete by just making the policies, effective evaluation of the… Customer service policy is the set of rules that organization make for its employees to deal with customers.... The responsibility of customer relationship department does not complete by just making the policies, effective evaluation of the policies is mandatory for increasing organizational performance.... urpose of Customer Service Policy evaluation Customer service policy is the set of rules that organization make for its employees to deal with customers....
2 Pages (500 words) Assignment

Evaluating Team Performance

The team's performances were evaluated and the result In this evaluation both technical and interpersonal abilities of the team members were taken into consideration.... The team was comprised of members of the marketing, accounting, sales, human resource management, public relations, technical, and engineering departments.... The marketing department asserted that the culture should not change the public's perception of the organization....
4 Pages (1000 words) Assignment

Team Performance Measurement and Management

The paper "Team performance Measurement and Management" states that inbuilt mechanisms have to be developed that the sub-ordinates learn advanced skills during their work tenure so that when there is an opening of a higher level in the organization, they may be considered thus.... Keep the good words for better performance....
10 Pages (2500 words) Coursework

Principles of Marketing

The author takes into account different rankings in terms of evaluation of its progress through the metrics formula.... This makes metrics an absolutely essential component of the organization by forming the basis through which effective decision making are laid from the deduced behavior influence and future strategies evaluation.... rom the perspective view of marketing, metrics offers a platform in which marketers evaluate the performance of the business through analysis and informed decision making to ensure efficacy for the progress of the venture....
10 Pages (2500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us