StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Define the marketing information system - Essay Example

Cite this document
Summary
As the world experience the changes of new technology and the gradual improvement in every process of this world, it is vital to note how this technology has helped the people conducting business. Businesses have not become easy but have gone another level up the ladder of…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Define the marketing information system
Read Text Preview

Extract of sample "Define the marketing information system"

As the world experience the changes of new technology and the gradual improvement in every process of this world, it is vital to how this technology has helped the people conducting business. Businesses have not become easy but have gone another level up the ladder of sophistication. The new and faster technology has helped human to explore one corner of the world while sitting in the other corner. The world has been shaped into a global village that is being supported by the new technology. Communication around the globe has become a matter of seconds.

The environment is getting tougher and more competitive, a business that needs to be successful not only has to be competitive but also be equipped with latest technology and a perfect combination of human minds. The concept of making profit has now shifted itself into a new form called ‘customer satisfaction’. Every organization looks to satisfy their customers and this could be done when the firm delivers the exact thing the customer requires. This can be achieved through a number of ways, firstly by good communication, secondly by observing the different customer behaviors and their preferences.

The two ways mentioned above need a track record of the customer so as to deduce results of the consumer preferences and choices. Here comes the factor technology as it provides a simple information system that has the ability to store data about the customer, which eventually helps the manager in analyzing different customer and then making sure they are satisfied. The basic function of a database is to help the managers in making important and vital not only strategic decisions but also operational decisions.

A very common example is an organization that uses an information system to keep records of the customers and its name is Proctor & Gamble. The P & G has been conducting its business successfully all over the globe and they have a simple marketing information system that keeps a track of the customer purchases as they have all the records of the customer purchases that have been made of their products. This helps them analyze the product’s weaknesses and strengths, and then they can improve it according to their customers.

The method they use is entering the purchases of every individual customer separately on a database. This database later is used by research experts to explore different innovations in the product if its not working or else how to keep a famous product selling for a longer period of time. The information gathered is simple for example the name, date of birth and the type of products purchased by the person and the quantity. The methods of collecting this information are in different forms as to make the procedure more interactive every time.

The information system at P & G helps them in marketing their product in a simple way that is by storing records on the information system and then changing it into some useful knowledge that helps in predicting future trends and also tells the section of market that might be important to launch the product and etc.ReferencePhilip Kotler, Gary Armstrong. (February 1, 2005). Principles of Marketing. Prentice Hall; 11th edition.Kenneth C. Laudon, Jane P. Laudo. (March 1, 2005). Management Information Systems: Managing the Digital Firm.

Prentice Hall; 9 editionKenneth Laudon, Carol Traver. (March 22, 2006). E-Commerce: Business, Technology, Society. Prentice Hall; 3 edition.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Define the marketing information system Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Define the marketing information system Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1541880-define-the-marketing-information-system
(Define the Marketing Information System Essay Example | Topics and Well Written Essays - 500 Words)
Define the Marketing Information System Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1541880-define-the-marketing-information-system.
“Define the Marketing Information System Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1541880-define-the-marketing-information-system.
  • Cited: 0 times

CHECK THESE SAMPLES OF Define the marketing information system

Ethics in Information Systems

The paper "Ethics in information Systems" summarizes that users tend to be careless providing personal data on the Internet.... If any potential threat is exposed before exploiting, sensitive information can be defended.... Moreover, the outcomes will illustrate negative effects on potential and valued customers, the financial community, and prospects (Secure customer information - cisco systems, n.... oreover, information technology facilitates CRM to maintain data in databases including customer names, contact details, buying history and usability of services....
5 Pages (1250 words) Term Paper

Information Systems in Banks

The project report is based on the impact of information system in financial institutions like bank.... Finally, it is concluded with the theme, let information system can be maximally utilized into industries and we are in a position to cross another milestone.... The main purpose of this research is to seek for the barriers that usage of information system (IS) in industry like bank, construction etc are facing and analyze the applicability of project management approach to them....
13 Pages (3250 words) Coursework

Define Marketing Paper

McDonald's has designed a restaurant system that can be set up anywhere in the world.... It is possible to conclude that effective marketing plays a crucial role in organizational success and depends upon marketing system employed by a company.... Marketing is important to organizational success because it involves sales, purchases, exchange of goods, services and information about these goods.... Marketing is supported by such activities as advertising, the publishing of a wide range of information, scheduling, distribution, payment, and service....
2 Pages (500 words) Essay

Information System Security

For the identification of the risks faced by modern information systems, the researcher identified and presented the most common risks and threats a modern information system faces today and how they have developed over time.... For ensuring system security, an organisation ought to implement an efficient security model and carry out certain analyses and implementation steps.... In addressing risk management, the role of risk analysis is investigated as an important tool in analysing the shortcomings of an organisation's security system....
56 Pages (14000 words) Essay

Infomation system management exam

“Current emphasis on customer relationship management makes the marketing function an ideal application area to greatly benefit from the use of data mining tools for decision support.... A systematic methodology that uses data mining and knowledge management techniques is proposed to manage the marketing knowledge and support marketing decisions” (Data, 2010).... For example, Wal-Mart uses data mining to collect information about its customers....
4 Pages (1000 words) Essay

International Business Strategic Planning for DHL Seeking to Enter the Canadian Market

After this, we have to define the legal requirements for our franchising agreements.... In doing this, we must get accurate information about important elements of doing business across Canada, namely an Operational Model, Legal Model, Marketing Strategy and Franchising Model.... If we decide to localise, we will examine the way other courier companies work and marketing conditions in Canada and then define a different operational model from the scratch....
8 Pages (2000 words) Essay

Marketing Information System

The components of a marketing information system such as marketing research, internal records and marketing intelligence are most crucial when trying to obtain information on marketing (Esad, 2013 p.... This paper stands to examine the role marketing information Systems play in assisting managers with their marketing endeavors.... Any decisions on marketing would not hold water if market information is in absentia.... On a general outlook, any decisions on marketing are influenced by both internal and external… The decision maker in this case, therefore, has to equip themselves with ample information on these factors so as to plan ahead comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market....
4 Pages (1000 words) Essay

Principles of Marketing

In the second part, I will describe the common steps in the marketing research process.... People have easy access to both the best quality products/services and to the up-to-date information about numerous alternatives.... This paper 'Principles of marketing" focuses on the fact that marketing has become a highly aggressive process in the current era of advanced technology.... nbsp;  The current socio-economic scenario compels organizations to review their marketing techniques....
12 Pages (3000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us