Home > Free Essays

A new wave to Marketing

June 01st 2018
Marketing is all about creating new ideas that can go viral. How do companies seek to go viral regarding new marketing strategies? A recent blog article by Jeanine Poggi on ‘How NBCU and WWE Are Working Together to Woo Advertisers’ demonstrate the move by marketing companies in the current global market. The article establishes that 37 new advertisers are signing on to run businesses in the WWE shows in America (Poggi, 2015). How does such move contribute to business success? As the exec VP-advertising sales, Dan Lovinger states, WWE is associated with being family friendly, something that was not in the past. The refinement of the intentions of major advertising agencies clearly indicates the dominating control that the modern consumers have (Poggi, 2015). Similarly, it is valid to argue that content delivered by companies reflects on the corporation’s success, whether it educates, entertains or answers consumers’ questions. Organizations are moving to what customers love. They are eager to share what buyers love and eager to know what they do not love. Hence, marketing is becoming consumer-centric, something that was not there before. How does the media contribute to marketing? The media has a central role in marketing. As seen from the picture in the article, a young boy communicating with great wrestling personalities, WWE’s Triple H and Stephanie McMahon, the media is the new approach to marketing communication (Poggi, 2015). Companies go viral by an...

Gender Neutral Parenting

June 01st 2018
Purpose/functions Gender roles are very important as they display our personalities and tend to teach us lessons about community roles (Martin, 2005). From the article “Remember Storm”, Witterick and Stocker reveal the confusion generated by children when parents decide to keep their genders secret. For example, Jazz (as discussed in the article) is undecided about the color of clothes to wear, and whether to keep his hair long or short. Advantages By enhancing gender-neutral upbringing on the children, parents can expose their children to broader dimensions of gender-types alongside providing them with the ability to examine their communal roles without being judgmental. For instance, exposing children to a variety of toys and giving them the opportunity to choose those that they like most provide them with the opportunity to widen their skill and interests (Martin, 2005). Some of these skills could be far much beyond what the society expects of a boy or girl. From the article, Diana (mother of Jesse) talks of her son who preferred cradles to toys contrary to the preference of most of his peers, and this makes her believe that child gender-neutral upbringing is a vital parenting style, particular for parents who want their children to grow from the perspectives of gender equality. Potential drawbacks From the article, Witterick allows her sons Jazz and Kio to dress up either from the girl’s or boy’s closet. The undifferentiated dressing styles make...

Role of symbolism in Sticks by George Saunders

June 01st 2018
Sticks is a story about a man who uses a metal pole to express his feelings and emotions to his family and community. Decorating the pole in different attires symbolizes the different holiday and expresses the different emotions the man feels on various holidays; for example during super bowl it was dressed up in a jersey and a helmet, on veterans’ day it was dressed as a soldier and on Halloween it was dressed as a ghost. The old man dresses the pole as death when his wife dies and hangs pictures of her as a baby from the crossbar. This was symbolic of the man’s homage to his dead wife. He later on hammers sticks around the yard to provide to provide off springs to the main pole. The sticks symbolize the children of the man. He then ran lengths of string between the pole and the sticks. The man then taped letters of apology, admissions of error and pleas for understanding written in index cards and frantic hand between the pole and the strings. He then painted a sign saying FORGIVE and another saying LOVE and hang them on the pole before he died. This signs are symbolic of the man’s feelings towards his death. He used the sign FORGIVE as a way of apologizing to his children for the meanness he showed them when they were children and the sign LOVE as a way of assuring his children that he loved them even to his last...