The 1980s culture portrayed female as a sex object in the videos and films. The feminist’s criticism insisted on how the culture abused and degraded the value of a woman in the society. Gender is socially constructed. Hence, the pop culture has stereotyped the female gender as an object for sexual pleasure and to market the video songs(Roberts 4). This meant that the society embraced the culture because if a musician produced a video without a woman in then it could not sell much in the 1980s. Marsh Kinder said that just like any other advertisements, music videos use women’s bodies to sell the productions especially those songs that focus on romance.
The reason for using women in the video clips is to make the film to be admirable. Through featuring women in the songs, it will fetch more buyers because it is a form of music advertisement(Roberts 9). These cultures were practiced in the 1980s, and they are still being practiced in this 21st century. However, other feminists saw the rock music as a platform for the females to show the desire of true love and good marriages. This would have been a courage step towards fighting the stereotypes that diminished the female gender in the society.
Songs like, “Sex as a weapon” which was performed by Pat Benatar, “Typical Male” by Tina Turner and “Nasty” by Janet Jackson, were rock, and they aimed at subverting the popular art (Roberts 10). These artists did not use the female body for the male to gaze. Instead, they presented an image of assertive female sexuality, and they honored the role of women in the society. This showed that sexuality can be used in a decent way without exploiting the female image. As much as the musician would like to pass a message to the viewers there should be a consideration for portraying a goodimage of a woman.