How would you describe Wal-Mart’s strategy?

Wal-Mart’s strategy is to establish itself as the most competitive discounting store in the market (Chemawat et al., 2009). The company sells most of its products at low prices compared to other entities in the market. Such practices as elevated the status of the firm in the market. Wal-Mart through its strategy has managed to establish other outlets in key locations as a measure of reaching prospective customers with its discounted products. The discounting strategy is used as a method through which expansion and profitability are propagated. The discount approach is meant to increase the customer base.

What are the key specific actions Wal-Mart has taken to execute its strategy over time?

Distribution, merchandising, marketing, and pricing are specific actions Wal-Mart has taken to execute its strategy (Chemawat et al., 2009). The company has built a warehouse to stock its stores spread across various locations. Essentially, the company can supply its chain without relying on external suppliers who can negatively impede their strategy. Merchandising is a strategy through which the company stocks a variety of products and sells them at lower prices. Wal-Mart has an elaborate marketing strategy that aids it to reach millions of people. The firm sponsors local events and takes advantage of such initiatives to market the products stocked at the firm. The manages to keep its prices lower than what is manifested in the market.

How has this led to their success?

The actions of the company have enabled the company to generate excitement among its clients effectively establishing a broad customer base. Wal-Mart has managed to enhance its competitive advantage because its prices are favorable, and most clients prefer them to others. Consequently, most households can get all the goods or products they require from the outlets with relative ease. Consequently, the company treats its customers with respect and takes their concerns into consideration.