StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Market Research proposal report - Essay Example

Cite this document
Summary
Market research is important exercise that should be carried out in order to determine the opinions of consumers. It is vital for a company, an organization or a business to carry out market research to prevent it from incurring any loses that might send it out of business…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
Market Research proposal report
Read Text Preview

Extract of sample "Market Research proposal report"

Download file to see previous pages

The industry gives transport services for freight and also passengers. Businesses within the industry aim at making it very interesting to woo customers to desire to use services provided by the industry. The study of the industry reveals that there are political, economic, socio-cultural and legal factors that affect it. The Pest analysis should be used to analyze the environment in which the industry operates in. This simple analysis involves understanding the industry's political, economic, social, and technological environment with references to the various companies within the industry.

(Massingham, et al. 1988) Political factors have a direct and indirect effect on the performance of the various companies within the airline industry. There are some decisions which have been made by the federal government of the United Kingdom which has really had a negative effect on the performance of the industry. For instance, in 2001, the federal government brought legal suits and made decisions to minimize the production and marketing of high performance to countries believed to be a threat to the security of U.K. This move impacted negatively to the general operations of companies within the industry.

(Michael, 1985) The industry has also been affected by economic factors. These include: Currency exchange rate, interest rate policy, consumer factors, and fiscal policy rates. The industry has to adhere to the fluctuations in the market depending with how a consumer perceives the offered products. In the times of economic recession, less people use air transport because of the low affordability of this kind of transport. Hence the industry has continually suffered for lack of customers. Therefore, the industry makes minimal profits because of the few customers it is able to acquire at such times.

(Jan, 2002) The market has also been affected by social factors. Forces within the society such as media, family and friends have affected the operations of companies within the industry. The media has played a role in influencing customers to believe that the services offered by the industry are of high quality. Social factors have affected the opinions, interests, and attitudes of the industry's potential customers. The industry's success can be greatly attributed to social factors. (Scholes, 1993)Technological factors have also played a role in affecting the industry's performance.

The internet for example has assisted the industry to extend its global out reach. Most of the marketing mix strategies which the airline has used have kept in touch with changing technology and modernization in the ever changing world. E-commerce and Radio Frequency identification-RFID are some of the modern technological aspects embraced by the industry. The industry has tried to always keep abreast with technology. The modern technology present in the industry has given it a competitive edge over other related industries.

The technology has also greatly increased the effectiveness of the services offered by the industry. (Schlesinger, 1991)Some of the services that can be introduced in to the industry include postal services. Here, letters and mails will be transported via planes to where they are needed. This enhances the speed of postal services in the world as a whole. The targeted customers will include rich business people who need to deliver mail to business people based in other parts of the world urgently.

The cost of this service will

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Research proposal report Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Market Research proposal report Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1530874-market-research-proposal-report
(Market Research Proposal Report Essay Example | Topics and Well Written Essays - 1000 Words)
Market Research Proposal Report Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1530874-market-research-proposal-report.
“Market Research Proposal Report Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1530874-market-research-proposal-report.
  • Cited: 0 times

CHECK THESE SAMPLES OF Market Research proposal report

Shareholder Value Creation by Acquiring Firms in Emerging Markets

The author has presented the research questions, a brief literature review, objectives, methodologies.... The author proposes to contribute by trying to answer the following research Questions pertaining to the proposed research: Literature Review  In an interview with Mr.... Fair value is not essentially a replacement of historical costs but is an additional projection to the users of the accounting statements about the current market valuation of assets whereby cash assets and cash equivalents should be depicted separately....
10 Pages (2500 words) Research Paper

The Working Environment in Tesco

So this research study will be limited in its quantitative dimension.... On the other hand, the qualitative dimension of this research project will be much more comprehensive since it is easier to find secondary data for the Literature Review.... So the strength of this research study will be focused on its qualitative dimension.... The global economic and industrial slowdown and its impact especially in the UK retail market are thoroughly examined, in this study....
6 Pages (1500 words) Research Proposal

MedSurg Medical Center Business

As a mean breaking into the market, this proposal is for the formation of a new health care clinic called MedSurg Medical… This report will summarize the business plan of the proposed health clinic geared towards caring for the HIV/Aids population, including children, adults, and This business plan proposal will include a succinct examination of the market of the proposed center and the services to be provided and the equipment to be used.... The business plan proposal will also describe the organizational structure of the health care center, which will include an examination of the organizational structure and a complete analysis of the employee makeup and remuneration practices....
7 Pages (1750 words) Research Paper

Art Fund Proposal

The market structure of the painting sector and its patterns of consumption vary among geographical areas.... The increase in consumption of paint is historically connected with an increase in the living… The market in Western Europe is comparatively mature and sales will thus enlarge moderately.... The paint market sector can be divided into two major categories, industrial coatings and decorative paints based on the end-use of the particular products....
11 Pages (2750 words) Research Paper

Apple vs. Samsung

The topics in the proposal include: background, the projects, plans, resources available, supporting argument, The comparison between the Apple and Samsung companies is their uniqueness that makes them lead the technological market.... The main requirement of the research was to compare the two companies.... The results of this research are to compare the companies: Apple and Samsung.... The research will also help determine which of the two companies have better investment prospects (Ante and Connors, 2013)....
4 Pages (1000 words) Research Proposal

The Customer Satisfaction Study

The paper "The Customer Satisfaction Study" presents that The University of Middlesex wants to know how the participants, about 100 attendees, in the annual forum for market research professionals which it hosts, feel about the forum and whether it serves their needs.... n the case of this study, none of these, usually quite critical considerations, are relevant, since the target audience comprises 100 market research professionals.... Firstly, the target sample is uniquely knowledgeable on the topic of market research, and will, therefore, be more critical of the questionnaire, but also they will be likely to give relevant answers if they see this as beneficial to them....
15 Pages (3750 words) Research Paper

Implementing Healthier School Menus

The author states that there are considerable costs of childhood obesity that are much more than just the obvious.... Liabilities to the school and poor academic performance go hand-in-hand and the school, as a business entity, must consider all risks to its strategic position… It would have been short-sighted to propose a new menu and simply believe that the school district would find participation and success simply by changing product variety....
8 Pages (2000 words) Research Paper

Trailfinders Travel Agency

The research paper "Trailfinders Travel Agency" analyzes the UK tourism industry.... The aim of the research paper is to investigate the existing operations and future prospects of the famous travel agency company, Trailfinders.... This paper outlines how the travel agency, Trailfinders contributes to the growth of the UK tourism industry, strategies adopted by the travel agency for attracting both domestic and international travelers....
6 Pages (1500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us