StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Westward Hilton Hotel - Case Study Example

Cite this document
Summary
The essay "Westward Hilton Hotel Case" analyzes Westward Hilton Hotel which has the highest occupancy rates which guarantee the huge profit. A hotel has competitive advantages which ensure progress and continuity. In the market, Westward Hilton grasps existing opportunities and makes more profit…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Westward Hilton Hotel Case
Read Text Preview

Extract of sample "Westward Hilton Hotel"

Westward Hilton Hotel Case Westward Hilton Hotel Case Question One Westward Hilton has competitive advantages which ensure progress and continuity. In the market, Westward Hilton has the highest occupancy rates which guarantee huge profit. Westward Hilton grasps existing opportunities and makes more profit. The organization buys properties which are almost or already bankrupt and sell them at a profit. Bankrupt properties are sold at low prices and Westward Hilton has used this strategy to increase income.

Westward Hilton has an effective communication to the customers and employees. The organization communicates with clients who are frequent travelers about their needs. Communication helps Westward Hilton to improve, because they put the systems in respect to customers demand. The enquiry also makes customers to feel part of the organization and give them sense of returning to the hotel. Westward Hilton hires professional and experienced employees who work towards attaining the company’s goals and vision (Cathy, 2009).

Westward Hilton competitive advantages are sustainable except the high occupancy rate. Competitors are emerging and customers may opt to get services from the competitors if they provide low occupancy rates. Other competitive advantage like effective communication and purchasing of collapsing properties are sustainable (Cathy, 2009). Currently, the corporate culture and HR practices can be imitated by the competitors. The company interacts with customers and competitors inquire about a company through customers or employees.

It is easy for the customer to disclose the culture of Westward Hilton to the competitors. Westward Hilton has created inequality among the staff members, and they can be tempted to provide information about Westward Hilton in return of favor (Rutherford and O’Fallon, 2011). Question Two Selling a business can be as a result of many factors. Opting to sell the hotel was also as a result of some downfall evidenced by the hotel. The hotel sales were dropping which was not guaranteeing existence in future.

Credit acquiring rules had increased the capital cost making it difficult for buyers to get loan and acquire the property. In Phoenix market also the supply was increasing and demand reducing. This means that the customers were declining and this could be as a result of United Stated recession (Cathy, 2009). In choosing to retain the hotel in the portfolio the organization could face some consequences. The hotel business was declining though the rest of portfolio was operating effectively (Cathy, 2009).

This means that in keeping the hotel in the portfolio, income from other portfolios will be used to support the hotel business. If the hotel is not generating profit or enough income to cater for expenses like wages, power then it means money will be outsourced from other portfolio to cater for the expenses. This will lead to collapse of all portfolios if the hotel will not peek in a short period of time (Chen and Clarke, 2007). Question Three Some of the Hillers general business and human resources strategies are compatible while others are not compatible.

Green focused on removing the obstacles or things which hindered the business from progressing. Buying of the undervalued properties can sometimes lead to loss. Hiller can fail to obtain a buyer due to raise in the loan interests. If the organization does not get a buyer for some time, it may lack capital for future operations. The human resource strategies currently in place are compatible as training is offered to employees (Cathy, 2009). What is not favorable is the inequality practiced among employees which makes some of the employee to be devalued and perform poorly.

The organization should treat all employees equally (Pizam, 2010). The mission statement and the general business strategy are compatible. The organization works to make peoples live better in performing business (Cathy, 2009). In order to operate effectively the organization is close to the customers and makes sure that they are satisfied. The organization provides competitive salary to the employees in order to keep their lives better. They interact with customers and enquire about what they need in order to meet their needs (Chen and Clarke, 2007).

References Cathy A. E (2009). Hospitality Strategic Management: Concepts and Cases. New York: John Wiley. Chen W. and Clarke A. (2007). International Hospitality Management: Concepts and Cases. New York: Routledge. Pizam A. (2010). International Encyclopedia of Hospitality Management. Boston: Butterworth- Heinemann. Rutherford D. G. and O’Fallon M. J. (2011). Hotel Management and Operations. New York: John Wiley & Sons.

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Westward Hilton Hotel Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Westward Hilton Hotel Case Study Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/business/1700334-westward-hilton-hotel-case
(Westward Hilton Hotel Case Study Example | Topics and Well Written Essays - 750 Words)
Westward Hilton Hotel Case Study Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/business/1700334-westward-hilton-hotel-case.
“Westward Hilton Hotel Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1700334-westward-hilton-hotel-case.
  • Cited: 3 times

CHECK THESE SAMPLES OF Westward Hilton Hotel Case

Hotel Market in Parkersburg and Pure Competition

In pure competition, there are no barriers to entry, for our case the hotel market is characterized by free entry and exit by firms and this is evident from a large number of firms in the industry and the lack of regulations by the government to restrict entry into the hotel industry.... In the essay “hotel Market in Parkersburg and Pure Competition,” the author focuses on local businesses in Parkersburg.... He concentrates on hotel businesses in the area, some of the hotels in the area include red roof inn, red carpet inn, Knight inn, Travelodge hotel, day in, and Econo lodge....
1 Pages (250 words) Case Study

The Present Marketing System of Hilton Hotel

The paper 'The Present Marketing System of hilton hotel' presents the marketing efforts which include a complex mix of many activities such as promotion, advertisement, marketing planning and so on.... In this context, the hilton hotel has approached us to prepare a report on the present marketing system and finds the possibilities of developing a new marketing and communication plan for the firm.... nbsp;hilton hotel started its journey back in 1919, has become one of the favorite brand of business and leisure travelers worldwide....
7 Pages (1750 words) Case Study

Project Timeline for a Hotel

This case study provides a project timeline for a hotel.... It includes the time from acquisition of the property and the franchise to the building of the hotel until the soft and regular opening.... Doubletree hotels and resorts also have a formal benchmarking that constitute comparative data, for example, comparison to the hotel's closest competitor, or benchmarks inside the organization.... Most of the building materials for the construction of the hotel are imported from overseas, and there is a need to also import many workmen from overseas, to ensure that the whole system works properly....
2 Pages (500 words) Case Study

Ethical Issues at Hotel Paris

hotel Paris is one firm aiming at maximizing its profits through provision of quality services to its guests.... hotel Paris is one firm aiming at maximizing its profits through provision of quality services to its guests.... All these amendments will paint a good picture of the hotel and this will attract more guests hence increased revenues.... he hotel need to take the following steps to improve fairness, equality and justice in the company: during selection, they need to hire ethical person fairly, they need to conduct the performance appraisal fairly and reward them fairly and finally treat the employees fairly and equally regardless of their differences and this will improve the ethics in the company....
2 Pages (500 words) Case Study

Features of Marketing of Starwood Group of Hotels and Resorts

This case study describes the marketing plan of the Starwood Group of Hotels and Resorts.... Starwood Group of hotels was incorporated in 1980, and two of their largest brands Sheraton hotels and resort and Westin hotel and resorts have been serving the market for over 60 years (Starwood, 2008).... The operations of the group are divided into two main segments being: hotel and vacation ownership and residential operations....
9 Pages (2250 words) Case Study

The Monterey Beach Club Hotel

The aim of this paper “The Monterey Beach Club hotel” will be to outline the different strategic alternatives for the firm to successfully make a turnaround.... hotel is located in the city of Monterey California which is also one of the fast-growing areas in the US in terms of population growth.... hellip; The author states that the Monterey Beach Club hotel is a 3 stars hotel located on the seafront of Monterey Bay, California, USA....
15 Pages (3750 words) Case Study

Planning and Control at the Hilton London Metropole

Specifically, the study shall examine the case of Hilthe ton London Metropole.... The Hilton hotels have survived many threats from within and without the industry, as was the case during the great depression when the other hotels tanked leaving a deal that ensured that Conrad Hilton could continue profiteering from the industry long after the depression had died down.... The paper "Planning and Control at the Hilton London Metropole" would focus on discussing the aspects of operations management and decision making in the hotel service administration field....
11 Pages (2750 words) Case Study

Accidents and Catastrophes: the Stouffer Inn Fire and the Hilton Hotel Fire of 1982

"Accidents and Catastrophes: the Stouffer Inn Fire and the hilton hotel Fire of 1982" paper analizes the fire that broke out in the Stouffer's Inn in December 1980 that was brought by electrical causes, and The hilton hotel Fire of 1982 which was constructed before the fire protection requirements....
12 Pages (3000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us