StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Community Relations & Media Relationships - Essay Example

Cite this document
Summary
Community Relations & Media Relationships Name: Institution: Question one Community relations involve various methods used by companies or organizations, in establishing and maintaining a mutual relationship with the communities or stakeholders they work with…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Community Relations & Media Relationships
Read Text Preview

Extract of sample "Community Relations & Media Relationships"

Community Relations & Media Relationships Question one Community relations involve various methods used by companies or organizations, in establishing and maintaining a mutual relationship with the communities or stakeholders they work with. In this case, companies and organizations have to take into consideration, the well-being and the interests of the communities they work with. This is the only way the companies could achieve long-term benefits, as the communities benefit from them as well.

On the other hand, public relations involve a system, through which organizations or companies and individuals enhance their reputations, following assistance from professionals in the field of public relations. Sometimes, companies, organizations, or even individuals, would hire public relations firms, to carry out their task of creating a good reputation at a stipulated cost. This is all done with a view of creating a good image for the company, organization or the individuals, wishing to improve their public image.

This means that community relations and public relations are different, in that community relations, employs a mutual relationship, while public relations is not mutual, since companies or organizations only try to build better their image to the public. Question two Principals can identify and analyze the relevant public using various tools, including the media and social media networks such as Facebook, Twitter, MySpace, and YouTube. These media could be used to get information of various groups, which are linked or connected to the organization.

Social networks are currently the best tools that organizations use to reach their audience. However, information from friends and successful clients, could be used to attract new members of public (Kowalski, 2010). The major problem is for the organization to analyze its relevance. Social networks seem to be the best. Data from existing national body of statistics could also be used, which gives more detailed information for the organization, to analyze the relevant public. The internet is also available, and offers the best search engine, that is able to reach a very large and diverse audience.

Question three Principals could influence the development of community relations, through various ways, including the efforts of the organization and the use of media news release, announcements, and trade events or social networks such as Facebook, YouTube, and MySpace. However, having in mind that, community relations has to be beneficial to both sides, that is, the organization and the communities; principals can employ relations strategies that improve the well-being of the communities (Kowalski, 2010).

This can also involve their support to programs improving the life of the community, which includes the prevention of crime, offering employment, initiating environmental programs such as clean-up activities, beautification, and recycling. Influencing community relations by principals would also involve scholarship programs, various children activities, community organizations, various renewal projects, educational programs, as well as construction projects. Through these achievements, community relations would be developed, and the organization will improve on its reputation and good will as part of its long-term benefits.

Question four Any media relations plan would include elements like objectives for the media plan or publicity, which involves the way of designing the relations campaign, whether it is on public relations or community relations. The design could be aimed at establishing expertise among peers, the press, or event to any potential clients and customers; building a good image as well as improving the organization’s position in the community, while mitigating the impact of any negative publicity (Kowalski, 2010).

After the objectives are defined, the goals have to be defined, which should be specific, measurable and result oriented. The target audience is also critical, and includes groups that the organization wants to reach, and the key message to pass across (Kowalski, 2010). The plan of attack should be stated clearly, including the mode of communication in conveying any important message. Examples could include news releases, articles, letters to the editor, interviews, customer success stories, as well as event sponsorships.

Lastly, the correct measures should be put in place, in order to track down the results of the relations complain, after which the results should be reviewed for any modifications – all within a schedule. Question five School administrators, whom, whenever confronted with negative news, opt to be unavailable to reporters or would say, “No comment” as their response, should change and face the realities behind their decision-making. This is the reason why, whenever constructing a media relations plan, it is advisable to review the plan and do any possible modifications, to avoid wrong rulings by the public in particular.

The administrators should be able to face the reporters, and talk of any mistakes and strengths of the school organization (Kowalski, 2010). This will be a helpful way to gain trust from the community and the public. Transparency is all that is required by the public. For instance, talking to the reporters of the reasons behind a given weakness, could also be accompanied by explanations of the strategies put in place, to curb the problem. Poor students’ performance could be associated with unqualified instructors, poor or inadequate facilities or the cases of indiscipline, all of which could be rectified.

Reference Kowalski, T. J. (2010). Public Relations in Schools. New York: Prentice Hall.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Community Relations & Media Relationships Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Community Relations & Media Relationships Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/education/1453511-ypcommunity-relationsy-ypmedia-relationshipsy
(Community Relations & Media Relationships Essay Example | Topics and Well Written Essays - 750 Words)
Community Relations & Media Relationships Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/education/1453511-ypcommunity-relationsy-ypmedia-relationshipsy.
“Community Relations & Media Relationships Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/education/1453511-ypcommunity-relationsy-ypmedia-relationshipsy.
  • Cited: 0 times

CHECK THESE SAMPLES OF Community Relations & Media Relationships

Community Relations and Media Relationship Case Study

Community Relations and media relationships Case Study Name Institution Mismanaging Sensitive Situations.... Community Relations and media relationships Case Study Mismanaging Sensitive Situations.... It is clear that the case study brings by Kowalski highlights issues that pertains Community Relations & media relationships as a way to addressing how sensitive situations are handled.... Coming up with programs that are designed to improving communication skills and relationships can be very productive in avoiding mismanaging sensitive situations whenever they arise (Kowalski, 2010; 171)....
3 Pages (750 words) Essay

Public Relations Theory

This will guard against losing a vote of no confidence against the government Introduction of theories in public relations is to restore mutual relationships.... Several issues make underfunding of dangerous areas in South Australia a media issue.... Minimal participation of the media in highlighting casualties has resulted to lack of awareness.... Public relations and media here mean convincing the masses on the benefits of accepting the funding of 142 black spot projects instead of criticizing 50 not underfunded....
7 Pages (1750 words) Essay

The Importance of Intercultural Public Relations

This method involves admitting when one party is wrong, empathising and allowing the decisions made collectively to change the way things are done, it aims at building strong and long lasting relationships in the process of doing business.... Intercultural Public relations Name: Institution: Course: Tutor: Date: Public relations, which is the way individual or corporate shares information with the public has been in existence for a very long time with its three key and main aims being informing the people, persuading people and integrating people with other people....
8 Pages (2000 words) Essay

The role of social media in managing customer relationship

The essay will encompass the role of social media in managing customer relationships.... Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships.... The essay will encompass the role of social media in managing customer relationships.... Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships....
15 Pages (3750 words) Essay

Functions of Public Relations

hellip; Another goal of Public Relations is to create positive public interest on the company and its products or ideas by presenting and highlighting all favorable aspects of the organization. The mass media is the main vehicle of Public Relations.... The development and proliferation of the different forms of mass media gave way to more progressive and far-reaching Public Relations campaigns because more people gained access to information. The two main functions of Public Relations are Organizational and Societal....
5 Pages (1250 words) Essay

Relationship between the Public Relations and Marketing functions

Public relations if well utilized serve as an effective tool in building awareness through generating stories in the media.... Then public relation after developing the story in the media then takes another step to create a sense of an enigma among salespersons to boost their morale of work.... The aim of the research essay “Relationship between the Public relations and Marketing functions” is to analyze the question of where public relations fit into the range of business activities in general and its connection to marketing in particular....
6 Pages (1500 words) Essay

Impact of New Media on Public Relations

This report "Impact of New media on Public Relations" discusses a way through which truth is communicated to the society and as it is circulated it produces social cohesion.... rdquo; 2Public relation officer needs to create a good understanding of the media and the public.... Combating bad media and the press is one of the difficult tasks of public relations.... Sometimes public relations officials need to brainwash people to create a good image of themselves in the public and media....
7 Pages (1750 words) Report

Public Relation is the New Propaganda

PR campaigns relate to propaganda in that large corporations influence media to create their public image through advertisements as well as regulating the information released by the mass media to the public as news.... PR and propaganda undermine democracy since governments and large firms ensure that false or exaggerated information is released by the mass media as news.... Mass media is used as a means of creating a good impression about these corporations and governments to their audiences using the manipulated information....
9 Pages (2250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us