StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Development of a Personal Brand - Assignment Example

Cite this document
Summary
The author states that brand me start by determining or pinpointing what makes an individual be special. After determining what makes an individual special, the next step is developing the brand. When developing a personal brand, one should outline specifically the value he/she offers…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
Development of a Personal Brand
Read Text Preview

Extract of sample "Development of a Personal Brand"

Brand Me Brand me starts by determining or pinpointing what makes an individual to be special. After determining what makes an individual special, the next step is developing the brand. When developing personal brand, one should outline specifically the value he/she offers, which is unique to him/her. After identification of individuality statement, it should be marketable and can be incorporated in anything that an individual is doing. At this stage, one should make sure that his/her perception jives with how the individual wants the public to perceive him/her. In an individual, do not believe that he/she is having power to build personal brand, he/she will balance a very weak foundation. After establishing personal branding statement, one should start living it. The value of the brand should be clear across the board; on the social media conversation, interacting with clients, communication with colleagues, on the blogs, on personal website, and even within the comments on other blogs (Pike 88). The person should not scream to voice out the brand message. The brand should be made visible, steady, and consistent in any activity that the person is performing. Personal presentation is very important in brand me, especially on the social media. One should maintain consistent and professional profiles, including avatar photo. When focusing on personal brand, personal photo is the best identifier. It is because it will be easier for people to distinguish and interact with the person. Developing a personal brand is not all about the person, it should be beyond the person and interacting with the people one is trying to influence. An individual should participate in various conversations on the social network, engaging with clients, responding to comments on the blog, and participating two-way conversation with potential clients. One should be genuine and transparent in all the communications and the importance of customer service should be considered. Clients should be the immediate people to realize and understand the brand as they experience in the process of interaction. Consistency is very important when managing interactions as a way of building the brand and making it recognizable and respected by other people. Value proposition is any promise of value to be delivered and acknowledged. The customer should show a belief that the value would be delivered and experienced. Brand me value proposition is very important in business. It is the personal presentation to the customer, which will motivate him/her to enter the business premise or move to the competitor. Personal presentation will make the customer feel that his/her needs will be met and satisfied before entering the business premises (De & Elaine 105). For example, words and facial expression used when welcoming the customers will determine his/her fate in the organization or business premise. The person should show happiness and use polite words when welcoming the customer even before starting to serve the customer. Brand me used in terms of words, music, images or anything else used when serving the customer should be unique as compared to those used by the competitors. Brand me personality incorporate character, dressing, and even communication an individual portrays when interacting with customers or any other person. For the customers to be influenced to buy or visit business premises, one should have a distinct character as compared to that portrayed by the competitors. Brand character refers to the core values in which the individual brand represents. Brand me personality character will offer the customer a framework of reference for judging their user experience. Character will set expectations, which are essential to a great experience. For example, when a customer visits a store expecting to see premium designer products lining the shelves but find a bargain basement brand. It will create a major disconnect between the customer and the owner because the customer did not found what he/she was expecting in the store. Dressing and display in the business premise will contribute on the brand me personality. Brand me personality is determined by the clothes an individual wears in the business premises. Different clothes are worn in different kinds of businesses. For example, the costumes used when acting are not the same as the clothes used by those serving customers in a restaurant. The logo, colors, store signage and layout are all elements, which create the perfect display to complement, brand me personality of the owner. Brand me personality plays an important role in how to interpret visual design around the brand. Brand me design and visual aspects are important in user experience between the owner and the customers’ understanding. Brand me personality depends on the language used to communicate with customers or the target audience. The degree of casualness or formality and tone of voice contributes towards painting brand me personality and informing customers and users what they need to know. The connection of brand me personality with the customers and how memorable it is depends on the language in communicating (Guèvremon & Bianca 521). Brand me promise is one, which connects people, positioning, purpose, strategy, and customer experience. It enables an individual to deliver its brand in a way that it connect emotionally with customers and differentiate the brand. Brand me promise is anything one pledges to make to the target market. It could be the family members, co-workers, customers, and anyone whom you interact with at any level. The more value one delivers and the more consistently he/she delivers, the stronger the personal brand promise. It is because the person will deliver the value or any other promise he/she make to the people or customers consistently. Brand me promise is any unique promise of value made to the target, which will be fulfilled by brand me. It is the essence of what one has to offer and guides on how one will live his/her personal brand. Manifesto is any published verbal declarations of motives, intentions, and views of the issuer. The issuer can be a group, individual, government or political party. Manifesto for an entrepreneurial life for brand me is a declaration made by the businessperson of the intentions, motives and views to serve its customers (Grant 93). As a job staffing company, we offer chances to students who are seeking for internship positions to access the positions easily without much struggle. The students will have to present letters and transcripts from their institutions of learning. As entrepreneurs, we assist those who seeking jobs after completing studies without any payment. Since we declare with intentions of serving the people, we ensure that they access the service hey require within the required time and satisfied. All these are services are free without any discrimination of gender, race, or ethnicity. Various roots like religion, culture, geography, profession, and culture are shared in the process of offering the services to the students and the public. Shared passions like arts, travel, music, and sports are available within the organization and anyone is free to participate. Works Cited Guèvremont, Amélie, and Bianca Grohmann. "The impact of brand personality on consumer responses to persuasion attempts." Journal of Brand Management 20.6 (2013): 518-530. De Chernatony and Elaine Wallace. Creating powerful brands. Routledge, 2011. Pike, Andy, ed. Brands and branding geographies. Edward Elgar Publishing, 2011. Grant, John. Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions. John Wiley & Sons, 2011. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Development of a Personal Brand Assignment Example | Topics and Well Written Essays - 1000 words - 1”, n.d.)
Development of a Personal Brand Assignment Example | Topics and Well Written Essays - 1000 words - 1. Retrieved from https://studentshare.org/human-resources/1853654-answer-one-question
(Development of a Personal Brand Assignment Example | Topics and Well Written Essays - 1000 Words - 1)
Development of a Personal Brand Assignment Example | Topics and Well Written Essays - 1000 Words - 1. https://studentshare.org/human-resources/1853654-answer-one-question.
“Development of a Personal Brand Assignment Example | Topics and Well Written Essays - 1000 Words - 1”, n.d. https://studentshare.org/human-resources/1853654-answer-one-question.
  • Cited: 0 times

CHECK THESE SAMPLES OF Development of a Personal Brand

Brand Development Plan

Brand Development Plan Name of Student: Name of Instructor: Contents Subtitle Page Number Introduction………………………………………………………………………………3 development of new Brand……………………………………………………………….... development of New Brand Being heard in the middle of a competitor's growling voices is an overwhelming task in contemporary market.... hellip; brand Name………………………………………………………………....
11 Pages (2750 words) Essay

Brand Evolution

This childhood competition in various events contributed greatly to the development of the two identity brands of the two singers.... This childhood competition in various events contributed greatly to the development of the two identity brands of the two singers.... hellip; Peoples brand is the symbol and perception that a person is attached to or referred and this is common among the celebrities.... A person brand comprises of what you think, say and do, Instagram offering a call to action....
13 Pages (3250 words) Assignment

Starbucks Brand Strategy

brand Management Contents Contents 1 Introduction 3 Back ground of the brand 4 brand Elements 4 Usage of customer based brand equity (CBBE) Model 7 9 brand Strategy 9 Marketing Communications Integration 16 Sustaining the brand 20 Conclusions 21 Recommendations 22 References 23 Introduction The origin of the word “brand” has come from the original Norwegian word “brand” which means to burn....
9 Pages (2250 words) Coursework

Personal Brand Building and Networking

An essay "Personal Brand Building and Networking" presents several core steps towards the development and control of a personal brand.... The author presents several core steps towards the development and control of a personal brand.... Being active in networking is imperative for gradually creating a personal brand.... Failure to secure a domain name leaves reputation in the possession of unknown parties, which may destroy a personal brand....
5 Pages (1250 words) Essay

The Brand Positioning and The Brand Perception of The Grand Hyatt New York City Hotel

In this research, the concept of The ID Branding Framework is undertaken as a holistic model that sheds light about the core disciplines of branding (brand strategy, brand identity, brand management, and brand experience) as well as its various elements.... Two of the most important factors that the product needs to have are a proper brand positioning and an appropriate brand perception.... n this research several questionnaires and interviews are conducted to find out about the brand perceptions of customers and prospect customers of The Grand Hyatt New York Hotel in order to get primary data that are assessed in connection with the brand positioning of the hotel under study....
88 Pages (22000 words) Dissertation

Managing a Brand Is Complicated

The present essay "Managing a brand" deals with the necessity to create a good brand for a successful company development.... As the author puts it, competition in every field has made the markets turbulent which has prompted marketers to create a distinctive brand image for their products.... nbsp;… A brand goes beyond the name or a logo or a slogan.... It is the customers' perception of the stimulus when the brand is presented (Berry & Lampo, 2004)....
4 Pages (1000 words) Essay

The Brand Perception of The Grand Hyatt New York City Hotel

The paper "The brand Perception of The Grand Hyatt New York City Hotel" discusses that while most customers are eager to associate The Grand Hyatt New York Hotel with luxury, elegance, and upscale hotel experience, some few find the hotel failing below their expected standards.... nbsp;… The aim was achieved since a positive correlation between the brand positioning and the brand perception of The Grand Hyatt New York Hotel was found as it is explained in the chapter of the Research Findings....
90 Pages (22500 words) Research Proposal

Brand Management - Reebok Case

This paper under the title "brand Management - Reebok" focuses on the fact that Reebok is an American-inspired, international brand that produces and markets sports and lifestyle products based on a strong legacy and legitimacy in fitness, sports, and women's groupings.... The brand was founded in 1890.... This trademark was chosen because it signifies speed and any athlete would not hesitate to go for a brand that would help him or her attain a gold medal....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us